{"id":10794,"date":"2026-01-19T15:22:56","date_gmt":"2026-01-19T15:22:56","guid":{"rendered":"https:\/\/loyalty.kangaroorewards.com\/?page_id=10794"},"modified":"2026-03-24T14:01:51","modified_gmt":"2026-03-24T14:01:51","slug":"campaigns","status":"publish","type":"page","link":"https:\/\/loyalty.kangaroorewards.com\/fr\/campaigns\/","title":{"rendered":"Campagnes"},"content":{"rendered":"
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\n\t\t\t\t\t\n\n\n\nCampaigns Section 1 \u2013 Hero<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#fff;color:#010130;-webkit-text-size-adjust:100%;margin:0;padding:0}\n.hero{min-height:100svh;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:40px 20px 60px;position:relative;overflow:hidden}\n.hero::before{content:'';position:absolute;inset:0;background:radial-gradient(ellipse 80% 60% at 50% 0%,#DCF7FF 0%,transparent 0%);pointer-events:none}\n.eyebrow{display:inline-flex;align-items:center;gap:8px;background:#DCF7FF;color:#2EAFD3;border:1px solid #2EAFD3;border-radius:100px;padding:6px 14px;font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;margin-bottom:28px}\n.eyebrow-dot{width:6px;height:6px;border-radius:50%;background:#2EAFD3;display:inline-block;flex-shrink:0}\n.channel-pills{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin-bottom:40px}\n.ch-pill{display:inline-flex;align-items:center;gap:7px;border-radius:100px;padding:8px 18px;font-size:13px;font-weight:600}\n.ch-pill.dark{background:#010130;color:#fff}\n.ch-pill.teal{background:#DCF7FF;color:#2EAFD3;border:1.5px solid #2EAFD3}\n.ch-pill.outline{background:#fff;color:#010130;border:1.5px solid #ddd}\n.btn-primary{background:#2EAFD3;color:#fff;padding:16px 40px;border-radius:8px;font-size:16px;font-weight:700;text-decoration:none;display:inline-block;transition:background .2s,transform .15s}\n.btn-primary:hover{background:#259bb8;transform:translateY(-2px)}\n@media(max-width:640px){.hero{padding:40px 16px 48px;min-height:auto}}\n<\/style>\n<\/head>\n<body>\n<section class=\"hero\">\n <div class=\"eyebrow\"><span class=\"eyebrow-dot\"><\/span> Loyalty-Powered Campaign Marketing<\/div>\n <h1 style=\"font-size:clamp(34px,7vw,76px);font-weight:800;line-height:1.05;letter-spacing:-1.5px;color:#010130;max-width:920px;margin-bottom:24px\">Campaigns That Know Your Customers \u2014 <em style=\"font-style:normal;color:#2EAFD3\">Before You Hit Send.<\/em><\/h1>\n <p style=\"font-size:clamp(15px,2.5vw,20px);color:#444;max-width:660px;line-height:1.65;margin-bottom:36px\">Most marketing tools send messages. Kangaroo Campaigns send the right message, to the right customer, at exactly the right moment \u2014 powered by live loyalty data no standalone marketing tool can match.<\/p>\n <div class=\"channel-pills\">\n <span class=\"ch-pill dark\"><svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"3\" stroke=\"#fff\" stroke-width=\"2\"\/><path d=\"M2 8l10 6 10-6\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>Email<\/span>\n <span class=\"ch-pill teal\"><svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"18\" r=\"1\" fill=\"#2EAFD3\"\/><\/svg>SMS<\/span>\n <span class=\"ch-pill outline\"><svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M18 8A6 6 0 006 8c0 7-3 9-3 9h18s-3-2-3-9M13.73 21a2 2 0 01-3.46 0\" stroke=\"#010130\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Notifications push<\/span>\n <span class=\"ch-pill outline\"><svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 15a2 2 0 01-2 2H7l-4 4V5a2 2 0 012-2h14a2 2 0 012 2z\" stroke=\"#010130\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>In-App<\/span>\n <\/div>\n <a href=\"https:\/\/loyalty.kangaroorewards.com\/fr\/booking-form\/\" class=\"btn-primary\">Book a Free Demo<\/a>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d101d6c e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"d101d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a02cc92 animejs-disable elementor-widget elementor-widget-image\" data-id=\"a02cc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/elementor\/thumbs\/Untitled-design-2026-01-20T143132.967-rhy4u0m30uqwd9swkijrnnkrau6z8au3a2kd5p6vts.png\" title=\"Untitled design – 2026-01-20T143132.967\" alt=\"Untitled design - 2026-01-20T143132.967\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea4862 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"4ea4862\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea24d2 animejs-disable elementor-widget elementor-widget-html\" data-id=\"5ea24d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 2 \u2013 What Makes It Different<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#010130;-webkit-text-size-adjust:100%}\n.diff{background:#010130;padding:80px 0}\n.container{width:100%;max-width:1160px;margin:0 auto;padding:0 24px}\n.diff-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:#1a1a3e;border-radius:18px;overflow:hidden}\n.diff-card{background:#010130;padding:36px 28px;text-align:center}\n.diff-icon{width:56px;height:56px;border-radius:14px;background:rgba(46,175,211,.12);border:1px solid rgba(46,175,211,.25);display:flex;align-items:center;justify-content:center;margin:0 auto 18px}\n.diff-card h4{font-size:16px;font-weight:700;color:#fff;margin-bottom:8px}\n.diff-card p{font-size:14px;color:#8a9bb0;line-height:1.6}\n.diff-card .highlight{color:#2EAFD3;font-weight:700}\n@media(max-width:900px){.diff-grid{grid-template-columns:1fr}}\n@media(max-width:640px){.diff{padding:64px 0}.container{padding:0 16px}}\n<\/style>\n<\/head>\n<body>\n<section class=\"diff\">\n <div class=\"container\">\n <div style=\"text-align:center;margin-bottom:48px\">\n <p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#7ED9F0;margin-bottom:12px\">Why It's Different<\/p>\n <h2 style=\"font-size:clamp(26px,4vw,44px);font-weight:800;line-height:1.1;letter-spacing:-1px;color:#fff;max-width:640px;margin:0 auto\">Not Just Another Email Tool. A Loyalty-Powered Marketing Engine.<\/h2>\n <\/div>\n <div class=\"diff-grid\">\n <div class=\"diff-card\">\n <div class=\"diff-icon\"><svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4>Loyalty-Enriched Segments<\/h4>\n <p>Target customers by <span class=\"highlight\">points balance, tier status, reward history<\/span>, and purchase behavior \u2014 data no standalone marketing tool has access to.<\/p>\n <\/div>\n <div class=\"diff-card\">\n <div class=\"diff-icon\"><svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M13 2L4.5 13.5H11L10 22L20 10H13.5L13 2Z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4>Real-Time Personalization<\/h4>\n <p>Messages update dynamically with <span class=\"highlight\">live points balances, tier status, and available rewards<\/span> \u2014 so every customer sees content specific to them.<\/p>\n <\/div>\n <div class=\"diff-card\">\n <div class=\"diff-icon\"><svg width=\"26\" height=\"26\" viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"9\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M12 3c-2.5 3-4 5.5-4 9s1.5 6 4 9M12 3c2.5 3 4 5.5 4 9s-1.5 6-4 9\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><path d=\"M3 12h18\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4>One Platform. Zero Gaps.<\/h4>\n <p>Campaign, loyalty, and customer data all in the same system \u2014 <span class=\"highlight\">no sync delays, no data gaps, no separate tools<\/span> fighting for the source of truth.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cf6671 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"1cf6671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23b05ff animejs-disable elementor-widget elementor-widget-html\" data-id=\"23b05ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 3 \u2013 Campaign Types<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#fff;color:#010130;-webkit-text-size-adjust:100%}\n.types{background:#fff;padding:96px 0}\n.container{width:100%;max-width:1160px;margin:0 auto;padding:0 24px}\n.two-col{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}\n.section-label{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#2EAFD3;margin-bottom:12px}\n.feat-list{list-style:none;display:flex;flex-direction:column;gap:0}\n.feat-list li{display:flex;gap:14px;align-items:flex-start;padding:15px 0;border-bottom:1px solid #eef0f8}\n.feat-list li:last-child{border-bottom:none}\n.feat-dot{width:36px;height:36px;min-width:36px;border-radius:10px;background:#DCF7FF;display:flex;align-items:center;justify-content:center;margin-top:2px;flex-shrink:0}\n.campaign-mock{background:#f7f9fc;border-radius:20px;padding:24px;border:1px solid #eee;display:flex;flex-direction:column;gap:12px}\n.camp-card{background:#fff;border-radius:12px;padding:14px 18px;border:1px solid #e8eaf0;display:flex;align-items:center;gap:14px;transition:transform .15s}\n.camp-card:hover{transform:translateX(3px)}\n.camp-type{width:34px;height:34px;border-radius:9px;display:flex;align-items:center;justify-content:center;flex-shrink:0}\n.camp-type.email{background:#DCF7FF}\n.camp-type.sms{background:#e8f4fd}\n.camp-type.push{background:#f0f8ee}\n.camp-stat{margin-left:auto;font-size:11px;font-weight:700;padding:4px 10px;border-radius:100px;flex-shrink:0}\n.camp-stat.live{background:#e6fff5;color:#1a9e5c}\n.camp-stat.sched{background:#fff8e1;color:#b8860b}\n.camp-stat.draft{background:#f0f2f8;color:#666}\n@media(max-width:960px){.two-col{grid-template-columns:1fr;gap:48px}}\n@media(max-width:640px){.types{padding:64px 0}.container{padding:0 16px}}\n<\/style>\n<\/head>\n<body>\n<section class=\"types\">\n <div class=\"container\">\n <div class=\"two-col\">\n <div>\n <p class=\"section-label\">Campaign Types<\/p>\n <h2 style=\"font-size:clamp(26px,4vw,44px);font-weight:800;line-height:1.1;letter-spacing:-1px;color:#010130;margin-bottom:16px\">Every Campaign Type Your Business Needs. All in One Place.<\/h2>\n <p style=\"font-size:clamp(15px,2vw,17px);color:#444;line-height:1.7;margin-bottom:28px\">From a quick broadcast to all subscribers to a multi-step automated journey \u2014 Kangaroo Campaigns handles every scenario, with loyalty data built into every send.<\/p>\n <ul class=\"feat-list\">\n <li>\n <div class=\"feat-dot\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><path d=\"M2 8l10 6 10-6\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <div><span style=\"display:block;font-size:15px;font-weight:700;color:#010130;margin-bottom:3px\">Broadcast Campaigns<\/span><span style=\"display:block;font-size:14px;color:#333;line-height:1.55\">Send a single message to your entire base or a chosen segment \u2014 perfect for promotions, announcements, and new arrivals.<\/span><\/div>\n <\/li>\n <li>\n <div class=\"feat-dot\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 12a8 8 0 018-8 8 8 0 017.32 4.74\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\"\/><path d=\"M20 4v5h-5\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <div><span style=\"display:block;font-size:15px;font-weight:700;color:#010130;margin-bottom:3px\">Automated Journeys<\/span><span style=\"display:block;font-size:14px;color:#333;line-height:1.55\">Welcome series, birthday messages, tier upgrade nudges, inactivity reminders, and win-back flows \u2014 running 24\/7 on autopilot.<\/span><\/div>\n <\/li>\n <li>\n <div class=\"feat-dot\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"9\" cy=\"7\" r=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><path d=\"M3 20c0-3.31 2.69-6 6-6s6 2.69 6 6\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\"\/><circle cx=\"17\" cy=\"8\" r=\"2.5\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><path d=\"M21 20c0-2.76-1.79-5-4-5\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <div><span style=\"display:block;font-size:15px;font-weight:700;color:#010130;margin-bottom:3px\">Targeted Segment Campaigns<\/span><span style=\"display:block;font-size:14px;color:#333;line-height:1.55\">Send to specific groups \u2014 Gold members, customers with 500+ points, lapsed buyers \u2014 using loyalty and behavioral data combined.<\/span><\/div>\n <\/li>\n <li>\n <div class=\"feat-dot\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z\" fill=\"#2EAFD3\"\/><\/svg><\/div>\n <div><span style=\"display:block;font-size:15px;font-weight:700;color:#010130;margin-bottom:3px\">Loyalty-Triggered Campaigns<\/span><span style=\"display:block;font-size:14px;color:#333;line-height:1.55\">Fire campaigns when a customer earns a reward, crosses a tier threshold, or has points about to expire \u2014 perfectly timed to drive action.<\/span><\/div>\n <\/li>\n <\/ul>\n <\/div>\n <div>\n <div class=\"campaign-mock\">\n <div class=\"camp-card\">\n <div class=\"camp-type email\"><svg width=\"15\" height=\"15\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><path d=\"M2 8l10 6 10-6\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <div><div style=\"font-size:13px;font-weight:700;color:#010130\">Gold Tier Upgrade Reward<\/div><div style=\"font-size:11px;color:#888;margin-top:2px\">Email \u00b7 2,480 recipients \u00b7 Automated<\/div><\/div>\n <span class=\"camp-stat live\">\u25cf Live<\/span>\n <\/div>\n <div class=\"camp-card\">\n <div class=\"camp-type sms\"><svg width=\"15\" height=\"15\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"18\" r=\"1\" fill=\"#2EAFD3\"\/><\/svg><\/div>\n <div><div style=\"font-size:13px;font-weight:700;color:#010130\">Points Expiry Reminder<\/div><div style=\"font-size:11px;color:#888;margin-top:2px\">SMS \u00b7 891 recipients \u00b7 Automated<\/div><\/div>\n <span class=\"camp-stat live\">\u25cf Live<\/span>\n <\/div>\n <div class=\"camp-card\">\n <div class=\"camp-type email\"><svg width=\"15\" height=\"15\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><path d=\"M2 8l10 6 10-6\" stroke=\"#2EAFD3\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <div><div style=\"font-size:13px;font-weight:700;color:#010130\">Summer Flash Sale \u2014 All Members<\/div><div style=\"font-size:11px;color:#888;margin-top:2px\">Email \u00b7 14,320 recipients \u00b7 Broadcast<\/div><\/div>\n <span class=\"camp-stat sched\">\u25f7 Scheduled<\/span>\n <\/div>\n <div class=\"camp-card\">\n <div class=\"camp-type push\"><svg width=\"15\" height=\"15\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M18 8A6 6 0 006 8c0 7-3 9-3 9h18s-3-2-3-9\" stroke=\"#1a9e5c\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <div><div style=\"font-size:13px;font-weight:700;color:#010130\">Win-Back: Lapsed 60 Days<\/div><div style=\"font-size:11px;color:#888;margin-top:2px\">Push \u00b7 3,104 recipients \u00b7 Automated<\/div><\/div>\n <span class=\"camp-stat live\">\u25cf Live<\/span>\n <\/div>\n <div class=\"camp-card\">\n <div class=\"camp-type sms\"><svg width=\"15\" height=\"15\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"2\"\/><circle cx=\"12\" cy=\"18\" r=\"1\" fill=\"#2EAFD3\"\/><\/svg><\/div>\n <div><div style=\"font-size:13px;font-weight:700;color:#010130\">Birthday Offer \u2014 This Week<\/div><div style=\"font-size:11px;color:#888;margin-top:2px\">SMS \u00b7 148 recipients \u00b7 Automated<\/div><\/div>\n <span class=\"camp-stat draft\">Draft<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8032ca e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"a8032ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-060b8b8 animejs-disable elementor-widget elementor-widget-html\" data-id=\"060b8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 4 \u2013 Segmentation<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#DCF7FF;color:#010130;-webkit-text-size-adjust:100%}\n.segmentation{background:#DCF7FF;padding:96px 0}\n.container{width:100%;max-width:1160px;margin:0 auto;padding:0 24px}\n.seg-header{text-align:center;margin-bottom:52px}\n.seg-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:28px}\n.seg-card{background:#fff;border-radius:14px;padding:24px 22px;transition:transform .2s,box-shadow .2s}\n.seg-card:hover{transform:translateY(-3px);box-shadow:0 10px 28px rgba(1,1,48,.07)}\n.seg-icon{width:44px;height:44px;border-radius:11px;background:#DCF7FF;display:flex;align-items:center;justify-content:center;margin-bottom:14px}\n.seg-visual{background:#010130;border-radius:16px;padding:28px;display:flex;flex-direction:column;gap:12px}\n.seg-row{display:flex;align-items:center;gap:12px}\n.seg-bar-wrap{flex:1;background:rgba(255,255,255,.08);border-radius:100px;height:8px;overflow:hidden}\n.seg-bar{height:100%;border-radius:100px;background:#2EAFD3}\n.seg-name{font-size:12px;font-weight:600;color:#c8d8e0;min-width:100px}\n.seg-pct{font-size:11px;color:#5a7a8a;min-width:36px;text-align:right}\n@media(max-width:900px){.seg-grid{grid-template-columns:1fr 1fr}}\n@media(max-width:640px){.segmentation{padding:64px 0}.container{padding:0 16px}.seg-grid{grid-template-columns:1fr}}\n<\/style>\n<\/head>\n<body>\n<section class=\"segmentation\">\n <div class=\"container\">\n <div class=\"seg-header\">\n <p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#2EAFD3;margin-bottom:12px\">Segmentation<\/p>\n <h2 style=\"font-size:clamp(26px,4vw,46px);font-weight:800;line-height:1.1;letter-spacing:-1px;color:#010130;margin-bottom:14px\">Stop Blasting. Start Targeting.<\/h2>\n <p style=\"font-size:clamp(15px,2vw,17px);color:#444;max-width:560px;margin:0 auto;line-height:1.7\">Generic broadcasts erode trust and inflate unsubscribes. Kangaroo's loyalty-powered segmentation means every campaign reaches only the customers it's actually relevant to.<\/p>\n <\/div>\n <div class=\"seg-grid\">\n <div class=\"seg-card\">\n <div class=\"seg-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:7px\">Loyalty Tier Segments<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Target Bronze, Silver, Gold, or Platinum members with campaigns specific to their level \u2014 exclusive perks, upgrade nudges, or retention offers.<\/p>\n <\/div>\n <div class=\"seg-card\">\n <div class=\"seg-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"9\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M12 7v5l3 3\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:7px\">Points & Reward Segments<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Reach customers with expiring points, redeemable rewards, or a specific balance \u2014 turning unspent loyalty currency into revenue.<\/p>\n <\/div>\n <div class=\"seg-card\">\n <div class=\"seg-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M20 7H4a2 2 0 00-2 2v6a2 2 0 002 2h16a2 2 0 002-2V9a2 2 0 00-2-2z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M1 9h22\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:7px\">Purchase Behavior Segments<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Segment by recency, frequency, and spend \u2014 upsell to high-frequency buyers and send win-back offers to lapsed customers.<\/p>\n <\/div>\n <div class=\"seg-card\">\n <div class=\"seg-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0118 0z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><circle cx=\"12\" cy=\"10\" r=\"3\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:7px\">Location-Based Segments<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Target customers by store location, region, or geofence zone \u2014 perfect for multi-location businesses running location-specific campaigns.<\/p>\n <\/div>\n <div class=\"seg-card\">\n <div class=\"seg-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><circle cx=\"9\" cy=\"7\" r=\"4\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M23 21v-2a4 4 0 00-3-3.87M16 3.13a4 4 0 010 7.75\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:7px\">Engagement Segments<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Separate highly engaged members from those going cold \u2014 send campaigns tailored to where each group is in their loyalty journey.<\/p>\n <\/div>\n <div class=\"seg-card\">\n <div class=\"seg-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"5\" y=\"3\" width=\"14\" height=\"18\" rx=\"2\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M9 3v2h6V3M9 12h6M9 16h4\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:7px\">Custom Attribute Segments<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Build segments using any data point \u2014 product preferences, channel, birthday, registration date, or any custom field you collect.<\/p>\n <\/div>\n <\/div>\n <div class=\"seg-visual\">\n <p style=\"font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#7ED9F0;margin-bottom:14px\">Audience breakdown \u2014 current campaign<\/p>\n <div class=\"seg-row\"><span class=\"seg-name\">Gold Members<\/span><div class=\"seg-bar-wrap\"><div class=\"seg-bar\" style=\"width:72%\"><\/div><\/div><span style=\"font-size:12px;font-weight:600;color:#7ED9F0;min-width:60px;text-align:right\">72%<\/span><span class=\"seg-pct\">3,204<\/span><\/div>\n <div class=\"seg-row\"><span class=\"seg-name\">500+ points<\/span><div class=\"seg-bar-wrap\"><div class=\"seg-bar\" style=\"width:58%\"><\/div><\/div><span style=\"font-size:12px;font-weight:600;color:#7ED9F0;min-width:60px;text-align:right\">58%<\/span><span class=\"seg-pct\">2,587<\/span><\/div>\n <div class=\"seg-row\"><span class=\"seg-name\">Purchased 30d<\/span><div class=\"seg-bar-wrap\"><div class=\"seg-bar\" style=\"width:44%\"><\/div><\/div><span style=\"font-size:12px;font-weight:600;color:#7ED9F0;min-width:60px;text-align:right\">44%<\/span><span class=\"seg-pct\">1,958<\/span><\/div>\n <div class=\"seg-row\"><span class=\"seg-name\">Email opted in<\/span><div class=\"seg-bar-wrap\"><div class=\"seg-bar\" style=\"width:89%\"><\/div><\/div><span style=\"font-size:12px;font-weight:600;color:#7ED9F0;min-width:60px;text-align:right\">89%<\/span><span class=\"seg-pct\">3,960<\/span><\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ba625 animejs-disable elementor-widget elementor-widget-html\" data-id=\"33ba625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 5 \u2013 Incentives<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#010130;-webkit-text-size-adjust:100%}\n.incentives{background:#010130;padding:96px 0}\n.container{width:100%;max-width:1160px;margin:0 auto;padding:0 24px}\n.inc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:2px;background:#1a1a3e;border-radius:18px;overflow:hidden;margin-bottom:32px}\n.inc-card{background:#010130;padding:28px 22px;text-align:center}\n.inc-icon{width:50px;height:50px;border-radius:13px;background:rgba(46,175,211,.12);border:1px solid rgba(46,175,211,.2);display:flex;align-items:center;justify-content:center;margin:0 auto 14px}\n.camp-banner{background:rgba(46,175,211,.08);border:1px solid rgba(46,175,211,.2);border-radius:14px;padding:24px 28px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}\n.banner-icon{width:44px;height:44px;border-radius:10px;background:#2EAFD3;display:flex;align-items:center;justify-content:center;flex-shrink:0}\n.urgency-pill{display:inline-flex;align-items:center;gap:6px;background:rgba(231,76,60,.15);border:1px solid rgba(231,76,60,.3);border-radius:100px;padding:6px 14px;font-size:12px;font-weight:700;color:#e74c3c;margin-left:auto;flex-shrink:0}\n@media(max-width:900px){.inc-grid{grid-template-columns:1fr 1fr}}\n@media(max-width:640px){.incentives{padding:64px 0}.container{padding:0 16px}.inc-grid{grid-template-columns:1fr}.camp-banner{flex-direction:column;gap:14px}.urgency-pill{margin-left:0}}\n<\/style>\n<\/head>\n<body>\n<section class=\"incentives\">\n <div class=\"container\">\n <div style=\"text-align:center;margin-bottom:48px\">\n <p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#7ED9F0;margin-bottom:12px\">Campaign Incentives<\/p>\n <h2 style=\"font-size:clamp(26px,4vw,44px);font-weight:800;line-height:1.1;letter-spacing:-1px;color:#fff;margin-bottom:14px\">Messages With Rewards Built In.<\/h2>\n <p style=\"font-size:clamp(15px,2vw,17px);color:#8a9bb0;max-width:560px;margin:0 auto;line-height:1.7\">Every Kangaroo campaign can carry a loyalty incentive \u2014 turning standard messages into compelling reasons to take action right now.<\/p>\n <\/div>\n <div class=\"inc-grid\">\n <div class=\"inc-card\">\n <div class=\"inc-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h5 style=\"font-size:15px;font-weight:700;color:#fff;margin-bottom:6px\">Bonus Points<\/h5>\n <p style=\"font-size:13px;color:#8a9bb0;line-height:1.55\">Award double or triple points for a limited time \u2014 driving purchases without blanket discounting.<\/p>\n <\/div>\n <div class=\"inc-card\">\n <div class=\"inc-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M20 7H4a2 2 0 00-2 2v6a2 2 0 002 2h16a2 2 0 002-2V9a2 2 0 00-2-2z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M1 9h22M12 9v12\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h5 style=\"font-size:15px;font-weight:700;color:#fff;margin-bottom:6px\">Exclusive Coupons<\/h5>\n <p style=\"font-size:13px;color:#8a9bb0;line-height:1.55\">Unique coupon codes per campaign \u2014 trackable, one-time-use, and tied to specific segments.<\/p>\n <\/div>\n <div class=\"inc-card\">\n <div class=\"inc-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"3\" y=\"9\" width=\"18\" height=\"13\" rx=\"2\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M3 13h18M12 9v13\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><path d=\"M12 9c0 0-2-4 0-5s2 5 0 5\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h5 style=\"font-size:15px;font-weight:700;color:#fff;margin-bottom:6px\">Reward Unlocks<\/h5>\n <p style=\"font-size:13px;color:#8a9bb0;line-height:1.55\">Trigger a free gift, early access, or exclusive perk unlocked directly through the campaign action.<\/p>\n <\/div>\n <div class=\"inc-card\">\n <div class=\"inc-icon\"><svg width=\"22\" height=\"22\" viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"9\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M12 7v5l3 3\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h5 style=\"font-size:15px;font-weight:700;color:#fff;margin-bottom:6px\">Limited-Time Offers<\/h5>\n <p style=\"font-size:13px;color:#8a9bb0;line-height:1.55\">Add urgency with countdown-driven promotions that expire \u2014 creating FOMO that drives immediate conversion.<\/p>\n <\/div>\n <\/div>\n <div class=\"camp-banner\">\n <div class=\"banner-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M18 8A6 6 0 006 8c0 7-3 9-3 9h18s-3-2-3-9M13.73 21a2 2 0 01-3.46 0\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <div>\n <div style=\"font-size:15px;font-weight:700;color:#fff\">Example: Gold Member Flash Promotion<\/div>\n <div style=\"font-size:13px;color:#8DD6EA;margin-top:3px\">\"Hi Sarah \u2014 you've unlocked a Gold exclusive: 3\u00d7 points on all purchases today only. Your current balance is 2,480 pts.\"<\/div>\n <\/div>\n <div class=\"urgency-pill\">\n <svg width=\"12\" height=\"12\" viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"9\" stroke=\"#e74c3c\" stroke-width=\"2\"\/><path d=\"M12 7v5l3 3\" stroke=\"#e74c3c\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>\n Expires in 24h\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9dc016 animejs-disable elementor-widget elementor-widget-html\" data-id=\"b9dc016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 6 \u2013 Lifecycle<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#fff;color:#010130;-webkit-text-size-adjust:100%}\n.lifecycle{background:#fff;padding:96px 0}\n.container{width:100%;max-width:1160px;margin:0 auto;padding:0 24px}\n.lc-header{text-align:center;margin-bottom:52px}\n.lc-steps{display:flex;flex-direction:column;gap:0;position:relative;max-width:800px;margin:0 auto}\n.lc-steps::before{content:'';position:absolute;left:27px;top:28px;bottom:28px;width:2px;background:linear-gradient(180deg,#2EAFD3,#010130);z-index:0}\n.lc-step{display:flex;gap:24px;align-items:flex-start;position:relative;z-index:1;padding-bottom:28px}\n.lc-step:last-child{padding-bottom:0}\n.lc-num{width:54px;height:54px;border-radius:50%;background:#010130;color:#fff;font-size:18px;font-weight:800;display:flex;align-items:center;justify-content:center;flex-shrink:0;border:3px solid #fff;box-shadow:0 0 0 2px #2EAFD3}\n.lc-content{background:#f7f9fc;border-radius:14px;padding:22px 24px;flex:1;border:1px solid #eef0f8}\n.lc-content h4{font-size:16px;font-weight:700;color:#010130;margin-bottom:6px}\n.lc-content p{font-size:14px;color:#555;line-height:1.55;margin-bottom:10px}\n.lc-tags{display:flex;gap:6px;flex-wrap:wrap}\n.lc-tag{background:#DCF7FF;color:#2EAFD3;font-size:11px;font-weight:600;padding:3px 10px;border-radius:100px}\n@media(max-width:640px){.lifecycle{padding:64px 0}.container{padding:0 16px}.lc-steps::before{display:none}.lc-num{width:44px;height:44px;font-size:16px}}\n<\/style>\n<\/head>\n<body>\n<section class=\"lifecycle\">\n <div class=\"container\">\n <div class=\"lc-header\">\n <p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#2EAFD3;margin-bottom:12px\">Lifecycle Marketing<\/p>\n <h2 style=\"font-size:clamp(26px,4vw,46px);font-weight:800;line-height:1.1;letter-spacing:-1px;color:#010130;margin-bottom:14px\">Nurture Every Stage. Miss Nothing.<\/h2>\n <p style=\"font-size:clamp(15px,2vw,17px);color:#444;max-width:560px;margin:0 auto;line-height:1.7\">A customer's journey has many stages \u2014 and each one deserves a different campaign. Kangaroo maps campaigns to every moment, from first sign-up to long-term advocacy.<\/p>\n <\/div>\n <div class=\"lc-steps\">\n <div class=\"lc-step\">\n <div class=\"lc-num\">1<\/div>\n <div class=\"lc-content\">\n <h4>Acquisition \u2014 First Impression<\/h4>\n <p>Welcome new members with a warm, branded onboarding campaign. Introduce your loyalty program, set expectations, and make them feel immediately valued.<\/p>\n <div class=\"lc-tags\"><span class=\"lc-tag\">Welcome series<\/span><span class=\"lc-tag\">Onboarding email<\/span><span class=\"lc-tag\">First-purchase offer<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lc-step\">\n <div class=\"lc-num\">2<\/div>\n <div class=\"lc-content\">\n <h4>Activation \u2014 Drive the First Purchase<\/h4>\n <p>Convert sign-ups into buyers with targeted campaigns that highlight their welcome reward, available points, and the value waiting for them in-store or online.<\/p>\n <div class=\"lc-tags\"><span class=\"lc-tag\">Welcome reward reminder<\/span><span class=\"lc-tag\">Limited-time offer<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lc-step\">\n <div class=\"lc-num\">3<\/div>\n <div class=\"lc-content\">\n <h4>Engagement \u2014 Keep the Momentum<\/h4>\n <p>Celebrate milestones, prompt tier climbs, send birthday surprises, and deliver personalized recommendations to keep customers actively engaged with your brand.<\/p>\n <div class=\"lc-tags\"><span class=\"lc-tag\">Birthday campaigns<\/span><span class=\"lc-tag\">Tier upgrade nudge<\/span><span class=\"lc-tag\">Points milestone<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lc-step\">\n <div class=\"lc-num\">4<\/div>\n <div class=\"lc-content\">\n <h4>Retention \u2014 Protect Your Base<\/h4>\n <p>Spot early signs of churn \u2014 declining visits, unused points, or decreasing spend \u2014 and automatically send targeted campaigns to re-engage before customers drift away.<\/p>\n <div class=\"lc-tags\"><span class=\"lc-tag\">Inactivity reminder<\/span><span class=\"lc-tag\">Points expiry alert<\/span><span class=\"lc-tag\">Re-engagement offer<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lc-step\">\n <div class=\"lc-num\">5<\/div>\n <div class=\"lc-content\">\n <h4>Win-Back \u2014 Recover Lost Revenue<\/h4>\n <p>Automatically identify lapsed customers and send a compelling win-back offer \u2014 timed perfectly to the moment most likely to bring them back through the door.<\/p>\n <div class=\"lc-tags\"><span class=\"lc-tag\">Win-back campaign<\/span><span class=\"lc-tag\">Comeback offer<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a7ac7 animejs-disable elementor-widget elementor-widget-html\" data-id=\"19a7ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 7 \u2013 Key Features<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#DCF7FF;color:#010130;-webkit-text-size-adjust:100%}\n.features{background:#DCF7FF;padding:96px 0}\n.container{width:100%;max-width:1160px;margin:0 auto;padding:0 24px}\n.feat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:20px}\n.feat-card{background:#fff;border-radius:14px;padding:26px 22px;transition:transform .2s,box-shadow .2s}\n.feat-card:hover{transform:translateY(-3px);box-shadow:0 12px 32px rgba(1,1,48,.07)}\n.feat-card-icon{width:42px;height:42px;border-radius:10px;background:#010130;display:flex;align-items:center;justify-content:center;margin-bottom:14px}\n.feat-wide{background:#010130;border-radius:14px;padding:32px 36px;display:flex;align-items:center;gap:32px}\n.feat-wide-icon{width:50px;height:50px;min-width:50px;border-radius:10px;background:#2EAFD3;display:flex;align-items:center;justify-content:center;flex-shrink:0}\n@media(max-width:900px){.feat-grid{grid-template-columns:1fr 1fr}}\n@media(max-width:640px){.features{padding:64px 0}.container{padding:0 16px}.feat-grid{grid-template-columns:1fr}.feat-wide{flex-direction:column;gap:16px;padding:24px 20px}}\n<\/style>\n<\/head>\n<body>\n<section class=\"features\">\n <div class=\"container\">\n <div style=\"text-align:center;margin-bottom:48px\">\n <p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#2EAFD3;margin-bottom:12px\">Everything You Need<\/p>\n <h2 style=\"font-size:clamp(26px,4vw,46px);font-weight:800;line-height:1.1;letter-spacing:-1px;color:#010130;margin-bottom:14px\">The Complete Campaign Toolkit<\/h2>\n <p style=\"font-size:clamp(15px,2vw,17px);color:#444;max-width:500px;margin:0 auto;line-height:1.65\">Every feature to plan, launch, personalize, and optimize campaigns \u2014 powered by loyalty data no standalone tool has.<\/p>\n <\/div>\n <div class=\"feat-grid\">\n <div class=\"feat-card\">\n <div class=\"feat-card-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"3\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M2 8l10 6 10-6\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:6px\">Email & SMS Campaigns<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Send broadcast or targeted messages across your customer base \u2014 or a hyper-specific segment \u2014 in minutes.<\/p>\n <\/div>\n <div class=\"feat-card\">\n <div class=\"feat-card-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M18 8A6 6 0 006 8c0 7-3 9-3 9h18s-3-2-3-9M13.73 21a2 2 0 01-3.46 0\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:6px\">Push & In-App Notifications<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Engage mobile app users instantly with relevant alerts \u2014 without needing a separate push platform.<\/p>\n <\/div>\n <div class=\"feat-card\">\n <div class=\"feat-card-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 12a8 8 0 018-8 8 8 0 017.32 4.74\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><path d=\"M20 4v5h-5\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M20 12a8 8 0 01-8 8 8 8 0 01-7.32-4.74\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><path d=\"M4 20v-5h5\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:6px\">Automated Campaigns<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Welcome series, birthday greetings, win-back, inactivity nudges, and tier upgrades \u2014 set up once and running forever.<\/p>\n <\/div>\n <div class=\"feat-card\">\n <div class=\"feat-card-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"9\" cy=\"7\" r=\"3\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M3 20c0-3.31 2.69-6 6-6s6 2.69 6 6\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><circle cx=\"17\" cy=\"8\" r=\"2.5\" stroke=\"#2EAFD3\" stroke-width=\"1.8\"\/><path d=\"M21 20c0-2.76-1.79-5-4-5\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:6px\">Segmentation-First Targeting<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Target by loyalty tier, points balance, purchase recency, engagement level, location, or any combination of attributes.<\/p>\n <\/div>\n <div class=\"feat-card\">\n <div class=\"feat-card-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M13 2L4.5 13.5H11L10 22L20 10H13.5L13 2Z\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:6px\">Real-Time Personalization<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Dynamically insert each customer's name, points balance, tier, and available rewards into every message automatically.<\/p>\n <\/div>\n <div class=\"feat-card\">\n <div class=\"feat-card-icon\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\" stroke=\"#2EAFD3\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h4 style=\"font-size:15px;font-weight:700;color:#010130;margin-bottom:6px\">Campaign Analytics<\/h4>\n <p style=\"font-size:14px;color:#555;line-height:1.55\">Track opens, clicks, conversions, and revenue per campaign \u2014 with loyalty-attributed reporting that shows true ROI.<\/p>\n <\/div>\n <\/div>\n <div class=\"feat-wide\">\n <div class=\"feat-wide-icon\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z\" fill=\"#fff\"\/><\/svg><\/div>\n <div>\n <h4 style=\"font-size:19px;font-weight:800;color:#fff;margin-bottom:6px\">The Unfair Advantage: Loyalty Data Inside Every Campaign<\/h4>\n <p style=\"font-size:14px;color:#aab;line-height:1.6\">Klaviyo, Mailchimp, and every other marketing platform have to import loyalty data \u2014 and it's always a step behind. Kangaroo campaigns are built on top of live loyalty data from day one. Segments always fresh. Personalisation always accurate. Campaigns always reflecting the real customer \u2014 not a snapshot from last week.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad4e62 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"9ad4e62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f5a47 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"d7f5a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <h5 class=\"title tg-element-title mb-0\">Des marques de renom nous font confiance.<\/h5>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae59d9 animejs-disable elementor-widget elementor-widget-tg-brand\" data-id=\"9ae59d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-brand.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n \r\n \r\n <div class=\"element-brands text-primary dark:text-white mask-x\">\r\n <div class=\"brand-swiper-active swiper\" data-uc-swiper=\"items: 2.25; center: true; center-bounds: true; autoplay: 7000; loop: true; speed: 7000; autoplay-delay: -1; allowTouchMove: false; disableOnInteraction: true;\" data-uc-swiper-s=\"items: 4; center: false; center-bounds: false;\" data-uc-swiper-m=\"items: 5; gap: 64;\">\r\n <div class=\"swiper-wrapper items-center ease-linear\">\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/1-4.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/1-4.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/2-4.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/2-4.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/3-4.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/3-4.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/4-2.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/4-2.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/5-2.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/5-2.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/6-1.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/6-1.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/7.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/7.png\" alt=\"\">\r\n\r\n <\/div>\r\n <div class=\"brand-item swiper-slide text-center\">\r\n \r\n <img decoding=\"async\" class=\"brand-item-image h-40px dark:d-none\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/8.png\" alt=\"\">\r\n <img decoding=\"async\" class=\"brand-item-image h-40px d-none dark:d-inline-flex\" src=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/05\/8.png\" alt=\"\">\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9415355 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"9415355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff4036 animejs-disable elementor-widget elementor-widget-html\" data-id=\"2ff4036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>Campaigns Section 8 \u2013 Final CTA<\/title>\n<style>\n*{margin:0;padding:0;box-sizing:border-box}\nbody{font-family:'Inter',system-ui,-apple-system,sans-serif;background:#010130;-webkit-text-size-adjust:100%;margin:0;padding:0}\n.cta-section{background:#010130;padding:100px 20px;text-align:center;position:relative;overflow:hidden}\n.cta-section::before{content:'';position:absolute;inset:0;background:radial-gradient(ellipse 70% 80% at 50% 50%,rgba(46,175,211,.15) 0%,transparent 70%);pointer-events:none}\n.btn-main{background:#2EAFD3;color:#fff;padding:16px 40px;border-radius:10px;font-size:16px;font-weight:800;text-decoration:none;transition:background .2s,transform .15s;display:inline-block}\n.btn-main:hover{background:#259bb8;transform:translateY(-2px)}\n@media(max-width:640px){.cta-section{padding:72px 16px}}\n<\/style>\n<\/head>\n<body>\n<section class=\"cta-section\">\n <h2 style=\"font-size:clamp(30px,5vw,58px);font-weight:800;line-height:1.05;letter-spacing:-1.5px;color:#fff;max-width:700px;margin:0 auto 20px\">Send Campaigns That <em style=\"font-style:normal;color:#2EAFD3\">Actually Convert.<\/em><\/h2>\n <p style=\"font-size:clamp(15px,2vw,18px);color:#889;max-width:500px;margin:0 auto 40px;line-height:1.65\">Loyalty-powered targeting. Real-time personalization. Built-in incentives. Everything you need to make every campaign count.<\/p>\n <a href=\"https:\/\/loyalty.kangaroorewards.com\/fr\/booking-form\/\" class=\"btn-main\">Book a Free Demo<\/a>\n<\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Campaigns Section 1 \u2013 Hero Loyalty-Powered Campaign Marketing Campaigns That Know Your Customers \u2014 Before You Hit Send. Most marketing tools send messages. Kangaroo Campaigns send the right message, to the right customer, at exactly the right moment \u2014 powered by live loyalty data no standalone marketing tool can match. Email SMS Push Notifications In-App […]<\/p>\n","protected":false},"author":1,"featured_media":10982,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_pvb_checkbox_block_on_post":false,"footnotes":""},"class_list":["post-10794","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaigns - Kangaroo Rewards<\/title>\n<meta name=\"description\" content=\"Create, launch, and track marketing campaigns that drive loyalty and repeat sales. 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