{"id":5716,"date":"2025-05-26T14:20:08","date_gmt":"2025-05-26T14:20:08","guid":{"rendered":"https:\/\/loyalty.kangaroorewards.com\/?page_id=5716"},"modified":"2025-07-11T16:34:30","modified_gmt":"2025-07-11T16:34:30","slug":"marketing","status":"publish","type":"page","link":"https:\/\/loyalty.kangaroorewards.com\/fr\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"
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Un marketing plus intelligent. Des relations clients plus solides.<\/h2>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prenez le contr\u00f4le de votre strat\u00e9gie de marketing gr\u00e2ce \u00e0 des outils puissants et automatis\u00e9s con\u00e7us pour stimuler l\u2019engagement et renforcer la fid\u00e9lit\u00e9 des clients. Que vous envoyiez des courriels personnalis\u00e9s tout au long du parcours client ou que vous lanciez des promotions cibl\u00e9es, Kangaroo vous facilite l\u2019acc\u00e8s au bon public, au bon moment, avec le bon message.\n\n\n\n\n\n\n\n\n<\/p>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un marketing par courriel qui favorise la fid\u00e9lisation et les ventes\n<\/h2>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des courriels intelligents et cibl\u00e9s, en toute simplicit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Faites passer le message et obtenez des r\u00e9sultats gr\u00e2ce \u00e0 des courriels \u00e9l\u00e9gamment con\u00e7us que vous pouvez cr\u00e9er en quelques minutes. Le moteur marketing puissant de Kangaroo facilite la planification et l\u2019automatisation des ventes \u00e9clair, des lancements de produits, des concours et des \u00e9v\u00e9nements de r\u00e9compense.<\/p>

Segmentez et ciblez vos clients en fonction de leur comportement d\u2019achat, des d\u00e9clencheurs d\u2019\u00e9v\u00e9nements, du solde de points ou des niveaux de fid\u00e9lit\u00e9. Lancez des parcours clients qui accompagnent les nouveaux membres, r\u00e9engagent les utilisateurs en d\u00e9clin et r\u00e9compensent la fid\u00e9lit\u00e9 gr\u00e2ce \u00e0 des campagnes personnalis\u00e9es et opportunes.<\/p>

Concevez vos courriels de A \u00e0 Z ou choisissez parmi des mod\u00e8les pr\u00e9con\u00e7us gr\u00e2ce \u00e0 l\u2019\u00e9diteur glisser-d\u00e9poser de Kangaroo. Int\u00e9grez facilement Mailchimp, Klaviyo et Constant Contact pour synchroniser les donn\u00e9es de fid\u00e9lit\u00e9 et automatiser la mise \u00e0 jour des listes, garantissant un ciblage pr\u00e9cis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un marketing par SMS qui donne des r\u00e9sultats<\/h2>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atteignez instantan\u00e9ment vos clients avec des messages qui convertissent.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Boostez votre strat\u00e9gie de marketing gr\u00e2ce \u00e0 un ciblage par SMS direct, personnel et efficace. Avec un taux d\u2019ouverture pouvant atteindre 89 % et un taux d\u2019engagement d\u2019environ 45 %, les SMS garantissent que votre message soit vu et rapidement pris en compte.<\/p>

Automatisez vos campagnes SMS en fonction du comportement des clients, de leurs achats ou de leur localisation. Utilisez le g\u00e9o-ciblage pour g\u00e9n\u00e9rer du trafic gr\u00e2ce \u00e0 des ventes \u00e9clair de derni\u00e8re minute ou des promotions sur les cr\u00e9neaux de service.<\/p>

Envoyez des recommandations de produits, des alertes et des offres exclusives au bon client, au bon moment. Combinez SMS et courriels pour une strat\u00e9gie multicanale qui maximise l\u2019engagement et les conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Des notifications push qui incitent \u00e0 l\u2019action<\/h2>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atteignez vos clients en temps r\u00e9el \u2013 directement sur leurs appareils<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9engagez vos clients et boostez vos revenus gr\u00e2ce \u00e0 des notifications push intelligentes et opportunes qui les ram\u00e8nent vers votre magasin \u2013 en ligne ou en personne.<\/p>

Contrairement aux SMS, les notifications push ne sont pas limit\u00e9es par la r\u00e9glementation ni par le nombre de caract\u00e8res, vous offrant ainsi la libert\u00e9 de cr\u00e9er des messages engageants \u00e0 votre fa\u00e7on. Envoyez des promotions g\u00e9o-cibl\u00e9es aux clients \u00e0 proximit\u00e9, d\u00e9clenchez des notifications lorsqu\u2019ils sont en magasin, et augmentez le panier moyen gr\u00e2ce \u00e0 des offres opportunes.<\/p>

Parfaites pour les lancements de produits, les ventes saisonni\u00e8res et les annonces en temps r\u00e9el, les notifications push sont disponibles exclusivement via l\u2019application en marque blanche de Kangaroo pour maximiser l\u2019impact de votre marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9compenses de partenaires<\/h2>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grandissez plus vite ensemble gr\u00e2ce aux r\u00e9compenses de fid\u00e9lit\u00e9 promotionnelles crois\u00e9es<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amplifiez votre port\u00e9e et cr\u00e9ez plus de valeur pour vos clients en collaborant avec des marques partenaires pour offrir des exp\u00e9riences de fid\u00e9lit\u00e9 multi-marques captivantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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G\u00e9n\u00e9rez plus de trafic<\/strong>
Exploitez la client\u00e8le de vos partenaires pour attirer rapidement de nouveaux publics.
Les r\u00e9compenses de partenaires am\u00e9liorent l\u2019exp\u00e9rience client et donnent aux acheteurs plus de raisons de visiter votre magasin et d\u2019y d\u00e9penser leur argent.<\/p>

Vendez plus<\/strong>
R\u00e9compensez les achats d\u00e9passant un certain seuil ou li\u00e9s \u00e0 certains comportements sp\u00e9cifiques afin d\u2019encourager la conversion.
Utilisez des incitations strat\u00e9giques pour motiver les clients et augmenter la valeur moyenne des commandes.<\/p>

Stimulez l\u2019engagement client<\/strong>
Organisez des promotions et des concours partenaires attrayants pour garder votre programme de fid\u00e9lisation dynamique et amusant.
Kangaroo facilite le lancement de campagnes surprenantes et r\u00e9jouissantes qui fid\u00e9lisent les clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Personnalisation du marketing<\/h2>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ez un parcours client unique gr\u00e2ce \u00e0 des messages promotionnels personnalis\u00e9s qui ciblent directement les centres d\u2019int\u00e9r\u00eat de votre client\u00e8le. Une communication sur mesure augmente l\u2019engagement et favorise la fid\u00e9lit\u00e9 sur le long terme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Identifiez vos clients <\/h3>\r\n

\r\n Attribuez des \u00e9tiquettes personnalis\u00e9es \u00e0 vos clients pour envoyer des messages promotionnels pr\u00e9cis et pertinents. Cette segmentation garantit que chaque message atteint le bon public au bon moment. <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n CRM marketing <\/h3>\r\n

\r\n Utilisez des outils intelligents pour obtenir une meilleure compr\u00e9hension de votre public et de vos segments, et d\u00e9couvrez de nouvelles occasions en mati\u00e8re de de marketing. Un syst\u00e8me de gestion de la relation client (CRM) performant vous permet de lancer des campagnes qui suscitent un v\u00e9ritable engagement. <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Tableau de bord de la client\u00e8le <\/h3>\r\n

\r\n Utilisez des donn\u00e9es en temps r\u00e9el pour envoyer des offres opportunes directement \u00e0 vos clients. Cette strat\u00e9gie cibl\u00e9e et cet acc\u00e8s facile am\u00e9liorent les taux de conversion et la performance des campagnes.\n\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Campagnes automatis\u00e9es <\/h3>\r\n

\r\n Configurez des courriels ou des SMS automatis\u00e9s d\u00e9clench\u00e9s par les actions des clients afin de soigner vos prospects et de stimuler les achats. Faites en sorte que votre entreprise reste au premier plan et maintenez un engagement continu. <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Segmentation <\/h3>\r\n

\r\n Augmentez vos ventes en envoyant des messages personnalis\u00e9s \u00e0 diff\u00e9rents segments de votre client\u00e8le. Une communication cibl\u00e9e am\u00e9liore la pertinence et renforce le succ\u00e8s de vos campagnes. <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Planification <\/h3>\r\n

\r\n Planifiez et programmez l\u2019envoi de vos courriels promotionnels aux moments les plus propices afin de maximiser l\u2019engagement. Envoyez vos messages lorsque votre public est le plus r\u00e9ceptif. <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Ciblage <\/h3>\r\n

\r\n Augmentez votre retour sur investissement en envoyant du contenu promotionnel bas\u00e9 sur le comportement, les d\u00e9penses et l\u2019historique des clients. Un ciblage pr\u00e9cis vous permet d\u2019entrer en contact avec les bons acheteurs.\n\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n Personnalisation <\/h3>\r\n

\r\n Utilisez les donn\u00e9es clients pour r\u00e9diger des SMS et des courriels particuli\u00e8rement pertinents qui encouragent la fid\u00e9lisation. Le marketing personnalis\u00e9 se traduit par des taux d\u2019ouverture plus \u00e9lev\u00e9s et une plus grande fid\u00e9lit\u00e9. <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Commencez \u00e0 acqu\u00e9rir de nouveaux clients gr\u00e2ce aux personnes qui soutiennent d\u00e9j\u00e0 votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Smarter Marketing. Stronger Customer Connections. Take control of your marketing strategy with powerful, automated tools designed to drive engagement and boost customer loyalty. Whether you\u2019re sending personalized journey emails or launching targeted promotions, Kangaroo makes it easy to reach the right customer, at the right time, with the right message. 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