{"id":11182,"date":"2026-01-28T21:15:58","date_gmt":"2026-01-28T21:15:58","guid":{"rendered":"https:\/\/loyalty.kangaroorewards.com\/?p=11182"},"modified":"2026-01-28T21:19:46","modified_gmt":"2026-01-28T21:19:46","slug":"how-to-make-a-loyalty-program-successful","status":"publish","type":"post","link":"https:\/\/loyalty.kangaroorewards.com\/fr\/how-to-make-a-loyalty-program-successful\/","title":{"rendered":"How to Make a Loyalty Program Successful"},"content":{"rendered":"

Many businesses launch a loyalty program with good intentions, only to find that customers sign up once, forget about it, and never meaningfully engage again. Points pile up unused, rewards go unclaimed, and the program quietly becomes an afterthought instead of a growth engine.<\/p>\n

A successful loyalty program is not about giving away discounts or copying what big brands do. It\u2019s about influencing customer behavior, building emotional connection, and creating long-term value for both the customer and the business.<\/p>\n

In this guide, we\u2019ll break down exactly how to create a loyalty program or scheme that actually works<\/em>\u2014from strategy and structure to technology and optimization\u2014using proven best practices and real-world insights.<\/p>\n

1. Start With a Clear Goal (Not Just \u201cMore Loyalty\u201d)<\/h2>\n

The biggest mistake businesses make is launching a loyalty program without defining what success looks like.<\/p>\n

Before choosing rewards or points, ask yourself:<\/p>\n

-Do you want more repeat purchases?<\/p>\n

-Higher average order value?<\/p>\n

-More referrals?<\/p>\n

-Better customer data?<\/p>\n

-Increased engagement between purchases?<\/p>\n

A loyalty program should be designed to support specific business objectives<\/em>. Otherwise, you end up rewarding behavior that doesn\u2019t move the needle.<\/p>\n

For example:<\/p>\n

-A retail brand may want to increase purchase frequency.<\/p>\n

-A salon or gym may want to reduce churn.<\/p>\n

-An eCommerce store may want more reviews and referrals.<\/p>\n

Action step:<\/strong> Define 2\u20133 primary outcomes your loyalty program must drive. Every feature and reward should support those goals.<\/p>\n

<\/h2>\n

 <\/p>\n

2. Reward Actions, Not Just Transactions<\/h2>\n

Traditional loyalty programs focus only on spending: spend more, earn more.<\/p>\n

Modern, high-performing loyalty programs go further by rewarding behaviors<\/em>\u2014not just purchases.<\/p>\n

Examples of valuable actions include:<\/p>\n

-Creating an account<\/p>\n

-Making a second or third purchase<\/p>\n

-Leaving a review<\/p>\n

-Referring a friend<\/p>\n

-Engaging with emails or SMS<\/p>\n

-Visiting a store or website regularly<\/p>\n

-Celebrating a birthday or anniversary<\/p>\n

By rewarding actions, you influence customer habits and keep your brand top-of-mind\u2014even when customers aren\u2019t actively buying.<\/p>\n

This approach turns your loyalty program into a behavioral engine rather than a passive discount system.<\/p>\n

Pro tip:<\/strong> Programs like Kangaroo Rewards allow businesses to automatically reward customers for purchases, reviews, referrals, birthdays, and custom actions\u2014all on your terms.
\n <\/p>\n

<\/h2>\n

 <\/p>\n

3. Keep It Simple (Customers Should \u201cGet It\u201d Instantly)<\/h2>\n

If customers need a tutorial to understand your loyalty program, it\u2019s already failing.<\/p>\n

Successful loyalty programs are:<\/p>\n

-Easy to join<\/p>\n

-Easy to understand<\/p>\n

-Easy to use<\/p>\n

Customers should immediately know:<\/p>\n

-How they earn rewards<\/p>\n

-What rewards they can get<\/p>\n

-How close they are to their next reward<\/p>\n

Avoid overly complex point systems, confusing tiers, or unclear redemption rules. Complexity kills engagement.<\/p>\n

Rule of thumb:<\/strong> If you can\u2019t explain your loyalty program in one or two sentences, simplify it.
\n <\/p>\n

4. Make Rewards Feel Valuable (Not Generic)<\/h2>\n

Not all rewards are created equal.<\/p>\n

A successful loyalty program offers rewards that feel meaningful, attainable, and aligned with your brand.<\/p>\n

Popular reward types include:<\/p>\n

-Points that can be redeemed for discounts or free products<\/p>\n

-Cashback or store credit<\/p>\n

-Free shipping<\/p>\n

-Exclusive products or bundles<\/p>\n

-VIP perks and early access<\/p>\n

-Birthday gifts or surprises<\/p>\n

The key is balance. Rewards should feel exciting to customers but sustainable for your business.<\/p>\n

Instead of heavy discounts that hurt margins, consider:<\/p>\n

-Experience-based rewards<\/p>\n

-Exclusive access<\/p>\n

-Status-based perks<\/p>\n

These often feel more valuable than a percentage off\u2014and cost you less.
\n <\/p>\n

5. Use Tiers to Create Motivation and Status<\/h2>\n

Tiered loyalty programs are powerful because they tap into psychology.<\/p>\n

When customers see progress toward a higher tier, they are more likely to:<\/p>\n

-Purchase again sooner<\/p>\n

-Spend more per order<\/p>\n

-Stay engaged over time<\/p>\n

Effective tiers typically:<\/p>\n

-Have clear milestones<\/p>\n

-Offer increasing benefits<\/p>\n

-Reward loyalty, not just spending<\/p>\n

Examples:<\/p>\n

-Silver, Gold, VIP levels<\/p>\n

-Benefits like bonus points, exclusive offers, or priority support<\/p>\n

Tiers transform loyalty from a transactional system into a status-driven experience<\/em>.
\n <\/p>\n

6. Automate the Experience<\/h2>\n

Manual loyalty programs don\u2019t scale.<\/p>\n

Automation is critical for success, consistency, and personalization.<\/p>\n

A modern loyalty platform should automatically:<\/p>\n

-Track customer activity<\/p>\n

-Issue points and rewards<\/p>\n

-Send notifications when milestones are reached<\/p>\n

-Trigger emails or SMS based on behavior<\/p>\n

For example:<\/p>\n

-Points about to expire \u2192 send a reminder<\/p>\n

-Customer reaches VIP status \u2192 notify instantly<\/p>\n

-Customer goes inactive \u2192 trigger a re-engagement message<\/p>\n

Automation ensures your loyalty program runs in the background while still feeling personal to the customer.
\n <\/p>\n

7. Integrate Loyalty With Email, SMS, and POS<\/h2>\n

Your loyalty program should not live in isolation.<\/p>\n

The most successful programs are deeply integrated into your marketing stack, including:<\/p>\n

-Email marketing<\/p>\n

-SMS campaigns<\/p>\n

-eCommerce platforms<\/p>\n

-POS systems<\/p>\n

-Customer support tools<\/p>\n

When loyalty data fuels your messaging, you move from generic blasts to highly relevant communication.<\/p>\n

Examples:<\/p>\n

-\u201cYou\u2019re 50 points away from your next reward\u201d<\/p>\n

-\u201cYou just unlocked VIP\u2014here\u2019s what you get\u201d<\/p>\n

-\u201cYour birthday reward is waiting\u201d<\/p>\n

This turns loyalty into a communication strategy, not just a rewards system.
\n <\/p>\n

8. Promote Your Loyalty Program Everywhere<\/h2>\n

A great loyalty program won\u2019t succeed if customers don\u2019t know it exists.<\/p>\n

High-performing brands promote loyalty across:<\/p>\n

-Website banners and pop-ups<\/p>\n

-Checkout pages<\/p>\n

-Post-purchase emails<\/p>\n

-In-store signage<\/p>\n

-Social media and ads<\/p>\n

Make joining your loyalty program feel like a no-brainer.<\/p>\n

Highlight benefits clearly:<\/p>\n

-\u201cEarn rewards on every purchase\u201d<\/p>\n

-\u201cGet exclusive perks as a member\u201d<\/p>\n

-\u201cVIP customers get more\u201d<\/p>\n

The more visible your program, the higher the engagement.
\n <\/p>\n

9. Measure What Matters<\/h2>\n

You can\u2019t improve what you don\u2019t measure.<\/p>\n

Key loyalty metrics to track include:<\/p>\n

-Repeat purchase rate<\/p>\n

-Customer lifetime value (CLV)<\/p>\n

-Redemption rate<\/p>\n

-Active vs inactive members<\/p>\n

-Tier progression<\/p>\n

-Referral conversions<\/p>\n

A successful loyalty program should directly impact revenue\u2014not just sign-ups.<\/p>\n

Use data to:<\/p>\n

-Optimize rewards<\/p>\n

-Identify drop-off points<\/p>\n

-Test new incentives<\/p>\n

-Improve engagement
\n <\/p>\n

10. Evolve Over Time<\/h2>\n

Loyalty programs are not \u201cset it and forget it.\u201d<\/p>\n

Customer expectations change. Your business evolves. Your loyalty program should too.<\/p>\n

Test new ideas like:<\/p>\n

-Limited-time bonus points<\/p>\n

-Seasonal rewards<\/p>\n

-Gamified challenges<\/p>\n

-Personalized offers<\/p>\n

The best loyalty programs feel fresh, dynamic, and relevant\u2014without losing simplicity.
\n <\/p>\n

Final Thoughts: Loyalty Is a Strategy, Not a Feature<\/h2>\n

A successful loyalty program isn\u2019t about points or discounts\u2014it\u2019s about relationships.<\/p>\n

When done right, a loyalty program:<\/p>\n

-Encourages repeat behavior<\/p>\n

-Increases lifetime value<\/p>\n

-Strengthens brand connection<\/p>\n

-Reduces reliance on paid ads<\/p>\n

Platforms like Kangaroo<\/strong> are built to help businesses design loyalty programs that reward the right actions, automate engagement, and integrate seamlessly across channels\u2014turning loyalty into a real growth lever.<\/p>\n

If you focus on clarity, value, automation, and behavioral rewards, your loyalty program won\u2019t just exist\u2014it will perform.<\/p>\n

And that\u2019s what true loyalty looks like.<\/p>","protected":false},"excerpt":{"rendered":"

Many businesses launch a loyalty program with good intentions, only to find that customers sign up once, forget about it, and never meaningfully engage again. Points pile up unused, rewards go unclaimed, and the program quietly becomes an afterthought instead of a growth engine. A successful loyalty program is not about giving away discounts or […]<\/p>\n","protected":false},"author":2,"featured_media":11183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-11182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loyalty-tips"],"acf":[],"yoast_head":"\nHow to Make a Loyalty Program Successful - Kangaroo Rewards<\/title>\n<meta name=\"description\" content=\"Learn how to make a loyalty program successful by rewarding the right customer actions, increasing retention, and driving repeat purchases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loyalty.kangaroorewards.com\/fr\/how-to-make-a-loyalty-program-successful\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Loyalty Program Successful - Kangaroo Rewards\" \/>\n<meta property=\"og:description\" content=\"Learn how to make a loyalty program successful by rewarding the right customer actions, increasing retention, and driving repeat purchases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loyalty.kangaroorewards.com\/fr\/how-to-make-a-loyalty-program-successful\/\" \/>\n<meta property=\"og:site_name\" content=\"Kangaroo Rewards\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T21:15:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T21:19:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2026\/01\/BLOG-TEMPLATES-60.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishesh Popli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishesh Popli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/\"},\"author\":{\"name\":\"Vishesh Popli\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#\\\/schema\\\/person\\\/14d704d133de15d01e2c9f60e4d8d4d2\"},\"headline\":\"How to Make a Loyalty Program Successful\",\"datePublished\":\"2026-01-28T21:15:58+00:00\",\"dateModified\":\"2026-01-28T21:19:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/\"},\"wordCount\":1104,\"publisher\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/BLOG-TEMPLATES-60.png\",\"articleSection\":[\"Loyalty Tips\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/\",\"url\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/\",\"name\":\"How to Make a Loyalty Program Successful - Kangaroo Rewards\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/BLOG-TEMPLATES-60.png\",\"datePublished\":\"2026-01-28T21:15:58+00:00\",\"dateModified\":\"2026-01-28T21:19:46+00:00\",\"description\":\"Learn how to make a loyalty program successful by rewarding the right customer actions, increasing retention, and driving repeat purchases.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#primaryimage\",\"url\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/BLOG-TEMPLATES-60.png\",\"contentUrl\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/BLOG-TEMPLATES-60.png\",\"width\":1120,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/how-to-make-a-loyalty-program-successful\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make a Loyalty Program Successful\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#website\",\"url\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/\",\"name\":\"Kangaroo Rewards\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#organization\",\"name\":\"Kangaroo Rewards\",\"url\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-9E3673A8-2DA6-4EE2-9738-1654094C88D2.png\",\"contentUrl\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-9E3673A8-2DA6-4EE2-9738-1654094C88D2.png\",\"width\":2500,\"height\":2500,\"caption\":\"Kangaroo Rewards\"},\"image\":{\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/#\\\/schema\\\/person\\\/14d704d133de15d01e2c9f60e4d8d4d2\",\"name\":\"Vishesh Popli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/030a80444097d853c9f504a16801969c687ae5be94c34c5fb12e8de001b2ff85?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/030a80444097d853c9f504a16801969c687ae5be94c34c5fb12e8de001b2ff85?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/030a80444097d853c9f504a16801969c687ae5be94c34c5fb12e8de001b2ff85?s=96&d=mm&r=g\",\"caption\":\"Vishesh Popli\"},\"url\":\"https:\\\/\\\/loyalty.kangaroorewards.com\\\/fr\\\/author\\\/vishesh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Make a Loyalty Program Successful - Kangaroo Rewards","description":"Learn how to make a loyalty program successful by rewarding the right customer actions, increasing retention, and driving repeat purchases.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/loyalty.kangaroorewards.com\/fr\/how-to-make-a-loyalty-program-successful\/","og_locale":"fr_CA","og_type":"article","og_title":"How to Make a Loyalty Program Successful - Kangaroo Rewards","og_description":"Learn how to make a loyalty program successful by rewarding the right customer actions, increasing retention, and driving repeat purchases.","og_url":"https:\/\/loyalty.kangaroorewards.com\/fr\/how-to-make-a-loyalty-program-successful\/","og_site_name":"Kangaroo Rewards","article_published_time":"2026-01-28T21:15:58+00:00","article_modified_time":"2026-01-28T21:19:46+00:00","og_image":[{"width":1120,"height":630,"url":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2026\/01\/BLOG-TEMPLATES-60.png","type":"image\/png"}],"author":"Vishesh Popli","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Vishesh Popli","Estimation du temps de lecture":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#article","isPartOf":{"@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/"},"author":{"name":"Vishesh Popli","@id":"https:\/\/loyalty.kangaroorewards.com\/#\/schema\/person\/14d704d133de15d01e2c9f60e4d8d4d2"},"headline":"How to Make a Loyalty Program Successful","datePublished":"2026-01-28T21:15:58+00:00","dateModified":"2026-01-28T21:19:46+00:00","mainEntityOfPage":{"@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/"},"wordCount":1104,"publisher":{"@id":"https:\/\/loyalty.kangaroorewards.com\/#organization"},"image":{"@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#primaryimage"},"thumbnailUrl":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2026\/01\/BLOG-TEMPLATES-60.png","articleSection":["Loyalty Tips"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/","url":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/","name":"How to Make a Loyalty Program Successful - Kangaroo Rewards","isPartOf":{"@id":"https:\/\/loyalty.kangaroorewards.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#primaryimage"},"image":{"@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#primaryimage"},"thumbnailUrl":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2026\/01\/BLOG-TEMPLATES-60.png","datePublished":"2026-01-28T21:15:58+00:00","dateModified":"2026-01-28T21:19:46+00:00","description":"Learn how to make a loyalty program successful by rewarding the right customer actions, increasing retention, and driving repeat purchases.","breadcrumb":{"@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#primaryimage","url":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2026\/01\/BLOG-TEMPLATES-60.png","contentUrl":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2026\/01\/BLOG-TEMPLATES-60.png","width":1120,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/loyalty.kangaroorewards.com\/how-to-make-a-loyalty-program-successful\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/loyalty.kangaroorewards.com\/"},{"@type":"ListItem","position":2,"name":"How to Make a Loyalty Program Successful"}]},{"@type":"WebSite","@id":"https:\/\/loyalty.kangaroorewards.com\/#website","url":"https:\/\/loyalty.kangaroorewards.com\/","name":"Kangaroo","description":"","publisher":{"@id":"https:\/\/loyalty.kangaroorewards.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/loyalty.kangaroorewards.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/loyalty.kangaroorewards.com\/#organization","name":"Kangaroo","url":"https:\/\/loyalty.kangaroorewards.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/loyalty.kangaroorewards.com\/#\/schema\/logo\/image\/","url":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/07\/cropped-9E3673A8-2DA6-4EE2-9738-1654094C88D2.png","contentUrl":"https:\/\/loyalty.kangaroorewards.com\/wp-content\/uploads\/2025\/07\/cropped-9E3673A8-2DA6-4EE2-9738-1654094C88D2.png","width":2500,"height":2500,"caption":"Kangaroo Rewards"},"image":{"@id":"https:\/\/loyalty.kangaroorewards.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/loyalty.kangaroorewards.com\/#\/schema\/person\/14d704d133de15d01e2c9f60e4d8d4d2","name":"Vishesh Popli","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/030a80444097d853c9f504a16801969c687ae5be94c34c5fb12e8de001b2ff85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/030a80444097d853c9f504a16801969c687ae5be94c34c5fb12e8de001b2ff85?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/030a80444097d853c9f504a16801969c687ae5be94c34c5fb12e8de001b2ff85?s=96&d=mm&r=g","caption":"Vishesh Popli"},"url":"https:\/\/loyalty.kangaroorewards.com\/fr\/author\/vishesh\/"}]}},"_links":{"self":[{"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/posts\/11182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/comments?post=11182"}],"version-history":[{"count":4,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/posts\/11182\/revisions"}],"predecessor-version":[{"id":11187,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/posts\/11182\/revisions\/11187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/media\/11183"}],"wp:attachment":[{"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/media?parent=11182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/categories?post=11182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loyalty.kangaroorewards.com\/fr\/wp-json\/wp\/v2\/tags?post=11182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}