{"id":6767,"date":"2025-06-30T16:00:38","date_gmt":"2025-06-30T16:00:38","guid":{"rendered":"https:\/\/loyalty.kangaroorewards.com\/?p=6767"},"modified":"2025-08-01T16:29:54","modified_gmt":"2025-08-01T16:29:54","slug":"the-dos-and-donts-of-a-great-loyalty-rewards-program","status":"publish","type":"post","link":"https:\/\/loyalty.kangaroorewards.com\/fr\/the-dos-and-donts-of-a-great-loyalty-rewards-program\/","title":{"rendered":"The Dos and Don’ts of a Great Loyalty Rewards Program"},"content":{"rendered":"

\n

Your business is far from average\u2014and so are your customers. So what\u2019s stopping them from joining your loyalty program? The strength of a great loyalty program is measured by its ability to influence and attract loyal customers. In fact, 79% of shoppers say loyalty programs make them more likely to continue doing business with a brand.<\/p>\n

The days of stamp cards and generic discounts are behind us. Today\u2019s customers want exciting experiences and rewards that matter to them\u2014so it’s essential to put their needs first. After all, a loyalty program is only as good as the customers who use it. So, what exactly makes a good loyalty program? And how can you ensure yours passes the test?<\/p>\n

Let\u2019s explore the dos and don\u2019ts of what customers truly want from your loyalty program.<\/p>\n

 <\/p>\n

 <\/p>\n

Customers Want Program Clarity<\/h2>\n

\u2705 Do keep it simple<\/strong>
The mantra \u201ckeep it simple\u201d applies to loyalty programs too. Your rewards structure should be easy to understand. Before joining, customers want to know what they\u2019re signing up for. Be transparent about how to earn and redeem rewards (e.g., 2 points per $1 spent, 100 points = $10 off), and how long points last.<\/p>\n

\u274c Don\u2019t be too demanding<\/strong>
Avoid making the sign-up process overwhelming. While it’s tempting to collect as much customer data as possible, doing so upfront can lead to drop-offs. Start with just the essentials\u2014name, email, and phone number\u2014and gather additional information like birthdays or preferences later via email marketing.<\/p>\n

Keep the program attractive with tangible rewards. Starbucks, for example, offers a free birthday drink and sends a welcome email that outlines how the program works. When you keep things clear and simple, customers instantly see the value.<\/p>\n

Customers Want Quick Rewards<\/h2>\n

\u2705 Do personalize rewards<\/strong>
Customers crave experiences that feel tailored to them. Use their shopping habits to deliver relevant offers. For example, don\u2019t offer free shipping to someone who only shops in-store. Segment your customers based on demographics, purchase history, or loyalty milestones to keep rewards meaningful and engaging.<\/p>\n

\u274c Don\u2019t make goals unattainable<\/strong>
If rewards take too long to earn, people lose interest. In fact, 53% of U.S. loyalty members abandon programs because rewards take too long to achieve. Offer special promotions\u2014like BOGO deals or bonus points weekends\u2014to make progress faster and more exciting. When customers see tangible results, they stay motivated.<\/p>\n

Making rewards easier to reach can boost retention by 60% or more\u2014and that directly impacts your bottom line.<\/p>\n

Customers Want Recognition<\/h2>\n

\u2705 Do recognize your VIPs<\/strong>
Loyal customers love being appreciated. Tiered rewards are a powerful way to do this\u201457% of customers say they’re more likely to engage with a program that offers VIP perks. Reward high-value customers with special benefits like exclusive discounts, early access to new products, or platinum-tier-only codes. Brands like Sephora and Marriott do this exceptionally well.<\/p>\n

\u274c Don\u2019t generalize your customers<\/strong>
Not all customers are the same, and they shouldn\u2019t be treated as if they are. Rewards should reflect where someone is in their journey. Ask for feedback through surveys and use your data to craft experiences that feel personal. Tailoring rewards boosts engagement and encourages long-term loyalty.<\/p>\n

Customers Want to Be in the Know<\/h2>\n

\u2705 Do keep your brand top of mind<\/strong>
Customers want to stay informed. Use reminder emails and notifications to update them on promotions and reward progress. Think of your program like a weekly flyer that builds excitement. Automated messages can remind customers how close they are to a new tier, send birthday perks, or announce point-multiplier events.<\/p>\n

\u274c Don\u2019t assume everyone wants emails<\/strong>
Marketing isn\u2019t one-size-fits-all. An omnichannel approach can boost retention by 90%. Supplement your email campaigns with SMS, push notifications, or even printed flyers if you have a brick-and-mortar store. Understanding where and how your customers engage\u2014whether it\u2019s online, in-store, via mobile app, or social media\u2014helps you communicate more effectively.<\/p>\n

Final Thoughts<\/h2>\n

Whether you\u2019re launching a new program or improving an existing one, the tips above can guide your way. Customers respond best to loyalty programs that are easy to use, transparent, and rewarding. They want to feel seen, valued, and excited every step of the way.<\/p>\n

Focus on what your customers want\u2014and what motivates them\u2014and you’ll build a program that exceeds expectations and keeps them coming back for more.<\/p>\n

Ready to get started?<\/strong>
Take your customer experience from good to great with Kangaroo Rewards\u2014an all-in-one loyalty solution designed to attract, retain, and grow your customer base.
Book a demo today<\/strong> and see how easy it is to make shopping more rewarding.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Your business is far from average\u2014and so are your customers. So what\u2019s stopping them from joining your loyalty program? The strength of a great loyalty program is measured by its ability to influence and attract loyal customers. 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