When driversinvite friends to deliver using the UberEats app, they can earn a reward if the referred person successfully completes a certain number of deliveries and meets the requirements. New drivers receive a sign-up bonus upon successful completion of deliveries. The referral reward can range from $100\u2013$1100<\/strong>.<\/p>\n Customers are incentivized to make referrals on the UberEats App with their Refer-A-Friend program. Customers are given a referral code to share with friends, which allows them to earn cash discounts on their meals. This feature allows UberEats to acquire a constant stream of new customers who are rewarded for making their first purchase on the UberEats App.<\/p>\n The next step in referral marketing is shareability<\/strong>. Customers have the ability to share their referral codes through the UberEats app and on the website. UberEats leverages the strength of personalization to build trust with new customers. Users are given a custom referral link that includes their name, which adds familiarity and, in turn, builds trust between the referred prospect and the business. The custom referral link can be copied and shared through messaging, email, and social media, with 80% of referrers sharing through text message<\/strong>.<\/p>\n Users are also able to track the status of their referrals in the Uber App, allowing them to nudge friends who haven\u2019t yet responded to the shared link.<\/p>\n The referral code can be shared via emails, social media, or anywhere else.<\/p>\n Drivers can refer directly from their contact list with a unique invite code found in the app.<\/p>\n The beauty of a referral program is that because it is an organic recommendation, engagement is guaranteed by human connection and a prospect of a reward. It enables the brand to achieve visibility and trust with very little investment in time and money. Through social sharing, a business can increase its acquisition efforts by 35%<\/strong>.<\/p>\n When promoting a referral program, having a clear and exciting call to action is the way to go. UberEats uses the tagline \u201cFree Food\u201d<\/strong> to excite and delight customers about the rewards associated with sharing a referral with a friend.<\/p>\n The final step to a successful referral program is making good on your promises.<\/p>\n Once the referred makes their first UberEats order with the personal invite code, a promo code will be applied to the existing customer\u2019s account. Since the referred customer must create a profile with their phone number in order to redeem a reward, UberEats is now able to remarket to the new user. The referred customer now has the chance to see firsthand the value UberEats can provide them with\u2014and thus, the referral cycle is complete and can start again!<\/p>\n To ensure a referral program successfully meets its objective, it\u2019s important to let customers know when the reward will expire. This creates a sense of urgency for the customer & referred person to not lose their reward. For example, UberEats\u2019 promo code will automatically apply to the current or next order and expires after 3 months if not used.<\/p>\nSocial Media Referrals<\/h2>\n
Completing the Customer Referral Cycle<\/h2>\n
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