{"id":6899,"date":"2025-07-04T13:40:05","date_gmt":"2025-07-04T13:40:05","guid":{"rendered":"https:\/\/loyalty.kangaroorewards.com\/?p=6899"},"modified":"2025-08-01T16:33:15","modified_gmt":"2025-08-01T16:33:15","slug":"3-smart-ways-brands-like-ikea-are-rewarding-eco-friendly-behavior","status":"publish","type":"post","link":"https:\/\/loyalty.kangaroorewards.com\/fr\/3-smart-ways-brands-like-ikea-are-rewarding-eco-friendly-behavior\/","title":{"rendered":"3 Smart Ways Brands Like IKEA are Rewarding Eco-Friendly Behavior"},"content":{"rendered":"

The tides are turning<\/strong>, and sustainability is becoming a bigger initiative for many businesses. Creating an environmentally-friendly business is not only responsible, but it can also help grow your customer base. Studies have shown that as many as 66% of North Americans prefer buying products from eco-conscious brands<\/strong>. Implementing an eco-friendly rewards program for your customers can help your company flourish in more ways than one.<\/p>\n

So without further ado, here are 3 smart examples of businesses<\/strong> taking ownership of their environmental footprint and inspiring customers\u2014and other businesses\u2014to do the same.<\/p>\n

IKEA<\/strong><\/h2>\n

In recent years, IKEA has made sustainability a major pillar of its business model. They have committed to cutting back on single-use plastics in their restaurants and the use of new plastics in all of their products.<\/p>\n

A major focus\u2014especially on the marketing front\u2014has been to harness the power of the IKEA Family loyalty program<\/strong>. Aside from the usual perks and added value of a loyalty program, IKEA is rewarding customers who reuse and recycle their IKEA products<\/strong> as part of a more \u201ccircular economy\u201d to cut down on waste. The Sell-Back program<\/strong> rewards customers with in-store credit for bringing back gently-used IKEA products that will then be reused or donated.<\/p>\n

Since launching their Sell-Back rewards program, IKEA Canada has had more than 7,600 Sell-Back submissions in their first two months<\/strong>, proving that consumers want to help brands build a more sustainable future\u2014and be rewarded for doing so. IKEA\u2019s Sell-Back program is a smart and eco-friendly way to retain and engage existing customers<\/strong>, encouraging them to use their rewards and purchase more furniture.<\/p>\n

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H&M<\/strong><\/h2>\n

H&M has positioned its loyalty program to reward members for making sustainable shopping choices<\/strong>. As part of its efforts to create a more eco-friendly future, H&M is incentivizing its members with reward points for actions like:<\/p>\n

Bringing in old clothes<\/p>\n

Choosing climate-smart delivery options<\/p>\n

Bringing their own bag when shopping<\/p>\n

Choosing products made from more sustainable materials<\/p>\n

One of the main benefits of H&M\u2019s loyalty program is its ability to attract a constant stream of new customers<\/strong> who are rewarded for making eco-friendly shopping decisions. The cherry on top of this reward program is the visibility through social sharing<\/strong>. Customers feel good about helping brands become more sustainable and are more likely to share their experiences with friends and family on social media\u2014making them a powerful customer acquisition tool<\/strong> without spending a dime.<\/p>\n

H&M is a great example of how to grow your business by leveraging the power of rewards<\/strong>, all while promoting a more sustainable future. By incentivizing key customer behaviors that align with your brand identity and customer sentiment, a brand can elevate its customer relationships from transactional to ambassador level<\/strong>\u2014creating a rich customer experience that encourages members to refer, share, and discuss their positive brand experiences with pride.<\/p>\n

Starbucks<\/strong><\/h2>\n

As Starbucks looks to the future, the company has introduced a fantastic eco-friendly concept<\/strong> to reward environmentally conscious customers. Starbucks branches have initiated a campaign to reduce waste by offering customers the option to use a reusable coffee cup<\/strong>. Customers who bring in a reusable cup also receive a discount on their order<\/strong>\u2014a big plus for frequent Starbucks customers!<\/p>\n

Generating 40% of its revenue, Starbucks\u2019 rewards program led to a 7% increase in sales in 2019<\/strong>. Starbucks is one of the best at engaging its customers through its loyalty program while staying true to its brand mission. For example, for Earth Day, Starbucks launched an Earth Month contest<\/strong> for its loyalty members to win eco-friendly prizes. These included a year\u2019s worth of non-dairy products<\/strong>, electric bikes<\/strong>, and donations to the World Wildlife Fund of Canada<\/strong>\u2014all compelling rewards that support the environment.<\/p>\n

\"\"<\/p>\n

Contests are a wonderful way to attract new customers<\/strong> and excite existing members to engage and participate. Prize giveaways that align with your brand\u2019s values are an excellent way to influence customer behavior and drive progress toward your goals.<\/p>\n

Not only are repeat customers more valuable<\/strong> when shopping, but they also provide massive word-of-mouth marketing potential<\/strong>. A loyal customer gives your store increased exposure and credibility. So the next time you\u2019re thinking about your loyalty program, take some inspiration from Starbucks and start rewarding your customers for eco-friendly behavior.<\/p>\n

By making efforts toward creating a more environmentally-friendly business, you can take advantage of building a more sustainable future<\/strong> and help differentiate your brand<\/strong> from a sea of competitors. Whether you\u2019re already a green expert or just getting started, there are lessons to be learned from these 3 companies. They\u2019re crushing the competition<\/strong> by implementing positive reward systems and supporting the planet. That\u2019s what we call winning<\/strong>!<\/p>\n

Are you looking for a program to differentiate your business from the competition and reward actions that reflect your brand values?<\/p>\n

Loyalty programs and eco-friendly rewards are not just for big brands.<\/strong> Kangaroo is a loyalty rewards platform built for businesses that want all the tools they need to attract, keep, connect with, and grow customer loyalty<\/strong>.<\/p>\n

Take a page out of IKEA\u2019s book and put your loyal customers at the center of your growth<\/strong>.<\/p>\n

Connect with one of our Loyalty Experts today!<\/strong><\/p>\n

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\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

The tides are turning, and sustainability is becoming a bigger initiative for many businesses. Creating an environmentally-friendly business is not only responsible, but it can also help grow your customer base. Studies have shown that as many as 66% of North Americans prefer buying products from eco-conscious brands. Implementing an eco-friendly rewards program for your […]<\/p>\n","protected":false},"author":2,"featured_media":6900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-6899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loyalty-tips"],"acf":[],"yoast_head":"\n3 Smart Ways Brands Like IKEA are Rewarding Eco-Friendly Behavior - Kangaroo Rewards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loyalty.kangaroorewards.com\/fr\/3-smart-ways-brands-like-ikea-are-rewarding-eco-friendly-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Smart Ways Brands Like IKEA are Rewarding Eco-Friendly Behavior - Kangaroo Rewards\" \/>\n<meta property=\"og:description\" content=\"The tides are turning, and sustainability is becoming a bigger initiative for many businesses. 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