{"id":6953,"date":"2025-07-07T13:10:33","date_gmt":"2025-07-07T13:10:33","guid":{"rendered":"https:\/\/loyalty.kangaroorewards.com\/?p=6953"},"modified":"2025-08-01T16:36:03","modified_gmt":"2025-08-01T16:36:03","slug":"how-contests-can-help-your-business-win-big","status":"publish","type":"post","link":"https:\/\/loyalty.kangaroorewards.com\/fr\/how-contests-can-help-your-business-win-big\/","title":{"rendered":"How Contests Can Help Your Business WIN BIG"},"content":{"rendered":"

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What do Jeopardy, the Price is Right and Family Feud have in common? They\u2019re BIG fun with BIG rewards! As a business owner, there comes a time when you need exciting new ways to surprise and delight your customer base. If you\u2019re looking to attract new customers, keep your current ones, and generate buzz around your biz, consider gamifying the customer experience with contests and games. Not only are they extremely fun and engaging but also a cost-effective acquisition method that\u2019s guaranteed to get people hooked on your brand. Let\u2019s explore some attainable examples of contests that will help convert visits into hard sales!<\/p>\n

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Acqu\u00e9rir de nouveaux clients<\/strong><\/h2>\n

We all know acquiring a new customer can be 5x more expensive than keeping an existing one. With the allure of a prize, you can significantly lower that cost so the price is always right! Not only do contests and games make shopping fun, but they give your business an opportunity to receive valuable new customer data as part of the entry process. One way to do this is using contest sign-ups as a way to reduce cart abandonment in-store and online and grow your email list.
\nContests are great for community building because they create an incentivized channel for a broader audience to come to you, especially if the barrier for entry is low (for example, simply asking social media users to follow your page and tag friends in the comments or submitting their names in a draw). You don\u2019t want to introduce too many barriers, but don\u2019t miss the opportunity to learn a bit more about your consumers so they keep on coming back!<\/p>\n

Grow Your Customer Engagement<\/strong><\/h3>\n

Giveaways not only help to increase your leads but can also boost engagement with your brand across channels. Many businesses strategically launch contests during peak seasons to keep up sales momentum and keep their brand top-of-mind. A great example of a brand amplifying their engagement with gaming is their popular Monopoly game. Stickers attached to specific food and drink purchases represent properties on the Monopoly board and customers play for a chance to win prizes ranging from free food and beverages to cash prizes and even a new car. Since each item purchase represents an additional opportunity to win, McDonald\u2019s profits often spike, by as much as\u00a06% in one quarter<\/a>\u00a0during this promotion!<\/p>\n

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McDonald’s has also gone digital by transferring their iconic game onto an\u00a0app<\/a>\u00a0which has made this campaign even more accessible. While the allure of prizes is enough to keep McDonald\u2019s customers loyal to their brand, the quick-win prizes are a guaranteed recipe to get customers coming back through their doors. By offering gated prizes that can be redeemed on their next visit (i.e. free large fries with the purchase of a burger), the company has reignited the spark of joy that comes from a trip to the golden arches.
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Better Brand Recognition<\/strong><\/h2>\n

Many brands are switching to contests and games to differentiate themselves from the competition, creating more engaging, interactive experiences that captivate users\u2019 attention and create lasting impressions. The Canadian coffee chain Tim Hortons has done this seamlessly with their Roll Up the Rim to Win contest. At its inception, Roll up the Rim was simply that – purchase a coffee, roll up the rim, and win a prize. In response to the pandemic, the company pivoted and chose to eliminate its paper cup game for a digital version. By gating the game to those who have downloaded and made an account on the Tim Hortons App only, the company has increased its brand recognition and boosted its database with a brand property on the phones of customers everywhere.<\/p>\n

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Brand recognition is crucial to remain top-of-mind to customers in a competitive market. The more familiar people are with your brand, the more likely they are to remain loyal. By adding an aspect of fun to an otherwise expensive process of advertising your business, contests and games allow customers to feel like hitting your business is hitting the jackpot!<\/p>\n

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Your Contest is Only as Good as Your Marketing<\/strong><\/h2>\n

Let\u2019s face it. There\u2019s no point in having a contest if you don\u2019t promote it. It\u2019s important to have clear goals and guidelines in place when starting a contest and making use of the tools available to you will ensure your goals are met successfully. Below are some tips to consider when starting your own contest!<\/p>\n