For years, Amazon sellers have struggled with one major challenge: owning the customer relationship. While Amazon gives you reach, visibility, and sales volume, it limits your ability to engage with buyers after purchase. Customers often remain anonymous, leaving sellers with little opportunity to communicate with them directly, build retention, or convert them into brand-loyal repeat customers.
Meanwhile, your ecommerce store gives you the flexibility to build loyalty, communication, and deeper post-purchase experiences—but many brands lose customers to Amazon’s convenience, Prime benefits, and purchasing habits.
Until now, there hasn’t been an effective way to connect these two worlds.
That changes today.
Kangaroo Rewards’ new Amazon Web Store Redemption Integration bridges the gap between Amazon and your owned channels, giving you a unified loyalty experience that follows the customer wherever they shop. Whether a buyer purchases on Amazon, on your ecommerce site, or inside a retail location, you can now reward them consistently and keep them engaged with your brand long after checkout.
This integration marks a massive step forward for Amazon sellers who want to increase repeat purchases, boost customer lifetime value, and strengthen long-term customer loyalty.
In this blog, we’ll break down:
-What Amazon Redemption Integration is
-Why it matters for ecommerce and Amazon sellers
-How it works
-How it helps you unify the customer journey
-Strategies to drive more reviews, repeat purchases, and retention
-And why Kangaroo Rewards is leading the future of cross-channel loyalty
Let’s dive in.
What Is Amazon Web Store Redemption Integration?
Amazon Web Store Redemption Integration is a new Kangaroo Rewards feature that enables your customers to redeem loyalty points earned through their purchases—whether those purchases were made on Amazon or your website—toward rewards that apply across both channels.
That means your customers can:
-Earn points for Amazon purchases
-Redeem those points for rewards on your ecommerce site
-Redeem points for rewards tied to your Amazon listings
-Redeem rewards at retail outlets
-Access their points balance through the Kangaroo mobile app
-Receive notifications, offers, and engagement incentives
-Participate in tiers, VIP programs, and one-time promotions
For the first time, customers can engage with your loyalty program no matter where they shop, and you can maintain a consistent connection with buyers Amazon usually keeps at arm’s length.
Why This Integration Matters for Amazon Sellers
1. You gain a direct relationship with Amazon customers.
Amazon rarely gives sellers full access to customer data. With this integration, you can reconnect with customers post-purchase by incentivizing them to join your loyalty program through:
-Packaging inserts
-QR codes
-Post-purchase emails
-Web-to-Amazon offers
-In-app notifications
Once connected, customers begin interacting directly with your brand—not just Amazon.
2. You finally unify your customer experience.
Customers don’t shop in a straight line—they bounce between Amazon, your website, and your retail locations. Now your loyalty program does the same.
This ensures:
-Consistent brand messaging
-Seamless earning and redemption
-A single customer profile
-Stronger brand recall
This level of consistency builds trust and leads to long-term retention.
3. Redemption flexibility drives repeat purchases.
Customers love choice.
By letting them redeem points toward:
-Amazon offers
-Website discounts
-Free gifts
-Special promotions
-Exclusive VIP rewards
…you guide their purchasing behavior while giving them total control.
This leads to higher redemption rates, more engagement, and repeat purchases across multiple channels.
4. You can boost Amazon ranking signals (ethically).
More engagement means more:
-Repeat purchases
-Review submissions
-Product page visits
-Listing interactions
All of which help improve your visibility on Amazon. With Kangaroo’s built-in automation, you can reward customers for leaving reviews, engaging with your content, or participating in loyalty challenges—all within Amazon’s guidelines.
5. You can increase customer lifetime value.
When customers feel rewarded and recognized, they come back more often.
Cross-channel earning and redemption encourages customers to buy again, increasing:
-Purchase frequency
-Average order value
-Lifetime loyalty
-Multi-channel engagement
With one unified loyalty ecosystem, customers become long-term supporters instead of one-time marketplace shoppers.
How Amazon Redemption Integration Works (Step by Step)
Kangaroo’s integration is designed to be effortless for both sellers and customers.
Step 1: Customer purchases on Amazon
A buyer finds your product and checks out on Amazon as usual.
Step 2: Customer receives loyalty invitation
Using packaging inserts, QR codes, or custom landing pages, the customer is invited to join your loyalty program and claim their points.
Step 3: Amazon order syncs into Kangaroo
Once connected, Kangaroo syncs Amazon purchases and attributes points based on your loyalty rules.
Step 4: Customer starts earning + redeeming
The customer can now:
-Earn points for shopping
-Redeem rewards on your website
-Redeem rewards that link back to Amazon
-Explore exclusive offers
-Unlock VIP tiers
-Receive Email/SMS/app notifications
Step 5: Integrated profile updates
All customer activity across Amazon, your website, and your outlets updates in one unified profile, giving you a full 360° view.
Step 6: Automated engagement workflows activate
Your automation flows can now trigger:
-Review prompts
-Win-back sequences
-Birthday rewards
-Upsell messages
-Product launch announcements
-Exclusive loyalty offers
Your Amazon buyers become part of your larger retention ecosystem.
The Benefits of Amazon Redemption Integration for Brands
1. It bridges the gap between Amazon and your DTC brand.
Customers who start with Amazon often stay loyal to Amazon—not the seller. Kangaroo helps shift buyer loyalty from the marketplace to your brand by creating a reward-based relationship.
2. It gives Amazon customers a reason to shop on your website.
When buyers can redeem points or get exclusive rewards online, you redirect traffic to your ecommerce store. This reduces your dependence on Amazon fees and gives you access to:
-First-party data
-Email subscribers
-Higher margins
-Upsell opportunities
3. It increases the perceived value of your brand.
Customers love getting more than what they paid for—points, perks, exclusives, and VIP status make your brand stand out.
4. It strengthens retention across all channels.
Whether customers begin on Amazon or your website, they now remain in your ecosystem. Instead of losing them after one transaction, you connect with them continuously.
5. It boosts profitability over time.
Retention is cheaper than acquisition. When customers return more frequently, your cost of acquisition decreases and your lifetime value increases.
Strategies to Maximize Your Amazon Redemption Integration
1. Use packaging inserts strategically
Include QR codes that invite customers to:
-Join your loyalty program
-Claim bonus points
-Unlock a welcome reward
-Access exclusive Amazon-only offers
This creates a smooth path from Amazon to your loyalty ecosystem.
2. Create Amazon-specific reward tiers
Motivate Amazon customers with special incentives:
-Bonus points for repeat Amazon purchases
-Amazon-exclusive discounts
-Seasonal Amazon reward campaigns
-Extra points for subscribing to Amazon Subscribe & Save
These increase repeat buying behavior.
3. Reward customers for reviews
Using compliant methods, reward customers for:
-Rating products
-Uploading images
-Leaving helpful feedback
This boosts your Amazon rank without violating platform policies.
4. Use Email + SMS to nurture Amazon customers
Once customers join your program, trigger:
-Welcome series
-Win-back campaigns
-Exclusive Amazon restock alerts
-New product announcements
-Limited-time redemption offers
This transforms Amazon buyers into engaged subscribers.
5. Promote cross-channel redemption
Tell customers they can:
-Redeem points for Amazon offers
-Redeem points on your website
-Use rewards in-store
-Earn points everywhere
The more flexible redemption is, the higher the engagement rate.
The Future of Loyalty Is Cross-Channel—and Kangaroo Rewards Is Leading It
The modern customer journey spans multiple touchpoints—Amazon, ecommerce sites, social media, mobile apps, and physical stores. Most loyalty systems were never designed to unify these experiences.
Kangaroo Rewards is changing that.
With Amazon Web Store Redemption Integration, brands can finally give customers a consistent, rewarding, connected loyalty experience, no matter where they shop. It’s not just a new feature—it’s a breakthrough for Amazon sellers and ecommerce brands that want to build real, long-term customer relationships.
If your brand sells on Amazon and DTC, this integration gives you a powerful competitive advantage:
-More visibility
-More engagement
-More retention
-More repeat purchases
-More customer loyalty
-More brand ownership
You’re no longer just selling—you’re building community and connection.
