Campaigns That Know Your Customers — Before You Hit Send.
Most marketing tools send messages. Kangaroo Campaigns send the right message, to the right customer, at exactly the right moment — powered by live loyalty data no standalone marketing tool can match.
Why It's Different
Not Just Another Email Tool. A Loyalty-Powered Marketing Engine.
Loyalty-Enriched Segments
Target customers by points balance, tier status, reward history, and purchase behavior — data no standalone marketing tool has access to.
Real-Time Personalization
Messages update dynamically with live points balances, tier status, and available rewards — so every customer sees content specific to them.
One Platform. Zero Gaps.
Campaign, loyalty, and customer data all in the same system — no sync delays, no data gaps, no separate tools fighting for the source of truth.
Campaign Types
Every Campaign Type Your Business Needs. All in One Place.
From a quick broadcast to all subscribers to a multi-step automated journey — Kangaroo Campaigns handles every scenario, with loyalty data built into every send.
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Broadcast CampaignsSend a single message to your entire base or a chosen segment — perfect for promotions, announcements, and new arrivals.
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Automated JourneysWelcome series, birthday messages, tier upgrade nudges, inactivity reminders, and win-back flows — running 24/7 on autopilot.
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Targeted Segment CampaignsSend to specific groups — Gold members, customers with 500+ points, lapsed buyers — using loyalty and behavioral data combined.
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Loyalty-Triggered CampaignsFire campaigns when a customer earns a reward, crosses a tier threshold, or has points about to expire — perfectly timed to drive action.
Segmentation
Stop Blasting. Start Targeting.
Generic broadcasts erode trust and inflate unsubscribes. Kangaroo's loyalty-powered segmentation means every campaign reaches only the customers it's actually relevant to.
Loyalty Tier Segments
Target Bronze, Silver, Gold, or Platinum members with campaigns specific to their level — exclusive perks, upgrade nudges, or retention offers.
Points & Reward Segments
Reach customers with expiring points, redeemable rewards, or a specific balance — turning unspent loyalty currency into revenue.
Purchase Behavior Segments
Segment by recency, frequency, and spend — upsell to high-frequency buyers and send win-back offers to lapsed customers.
Location-Based Segments
Target customers by store location, region, or geofence zone — perfect for multi-location businesses running location-specific campaigns.
Engagement Segments
Separate highly engaged members from those going cold — send campaigns tailored to where each group is in their loyalty journey.
Custom Attribute Segments
Build segments using any data point — product preferences, channel, birthday, registration date, or any custom field you collect.
Audience breakdown — current campaign
Campaign Incentives
Messages With Rewards Built In.
Every Kangaroo campaign can carry a loyalty incentive — turning standard messages into compelling reasons to take action right now.
Bonus Points
Award double or triple points for a limited time — driving purchases without blanket discounting.
Exclusive Coupons
Unique coupon codes per campaign — trackable, one-time-use, and tied to specific segments.
Reward Unlocks
Trigger a free gift, early access, or exclusive perk unlocked directly through the campaign action.
Limited-Time Offers
Add urgency with countdown-driven promotions that expire — creating FOMO that drives immediate conversion.
Lifecycle Marketing
Nurture Every Stage. Miss Nothing.
A customer's journey has many stages — and each one deserves a different campaign. Kangaroo maps campaigns to every moment, from first sign-up to long-term advocacy.
Acquisition — First Impression
Welcome new members with a warm, branded onboarding campaign. Introduce your loyalty program, set expectations, and make them feel immediately valued.
Activation — Drive the First Purchase
Convert sign-ups into buyers with targeted campaigns that highlight their welcome reward, available points, and the value waiting for them in-store or online.
Engagement — Keep the Momentum
Celebrate milestones, prompt tier climbs, send birthday surprises, and deliver personalized recommendations to keep customers actively engaged with your brand.
Retention — Protect Your Base
Spot early signs of churn — declining visits, unused points, or decreasing spend — and automatically send targeted campaigns to re-engage before customers drift away.
Win-Back — Recover Lost Revenue
Automatically identify lapsed customers and send a compelling win-back offer — timed perfectly to the moment most likely to bring them back through the door.
Everything You Need
The Complete Campaign Toolkit
Every feature to plan, launch, personalize, and optimize campaigns — powered by loyalty data no standalone tool has.
Email & SMS Campaigns
Send broadcast or targeted messages across your customer base — or a hyper-specific segment — in minutes.
Push & In-App Notifications
Engage mobile app users instantly with relevant alerts — without needing a separate push platform.
Automated Campaigns
Welcome series, birthday greetings, win-back, inactivity nudges, and tier upgrades — set up once and running forever.
Segmentation-First Targeting
Target by loyalty tier, points balance, purchase recency, engagement level, location, or any combination of attributes.
Real-Time Personalization
Dynamically insert each customer's name, points balance, tier, and available rewards into every message automatically.
Campaign Analytics
Track opens, clicks, conversions, and revenue per campaign — with loyalty-attributed reporting that shows true ROI.
The Unfair Advantage: Loyalty Data Inside Every Campaign
Klaviyo, Mailchimp, and every other marketing platform have to import loyalty data — and it's always a step behind. Kangaroo campaigns are built on top of live loyalty data from day one. Segments always fresh. Personalisation always accurate. Campaigns always reflecting the real customer — not a snapshot from last week.
Trusted by well-known brands.
Send Campaigns That Actually Convert.
Loyalty-powered targeting. Real-time personalization. Built-in incentives. Everything you need to make every campaign count.
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