From Marsello to Kangaroo: The Loyalty Shift Trusted by Leading Brands
When choosing the right loyalty and retention platform for your business, the decision comes down to reliability, value, and results. At first glance, Marsello and Kangaroo Rewards may appear similar—but under the hood, they serve very different needs.
Let’s break down why Kangaroo Rewards is the more complete and customer-friendly solution for small and medium businesses looking to build loyalty, increase retention, and grow revenue—online and in-store.
True Omnichannel Loyalty Built-In
Kangaroo Rewards was designed from the ground up as a loyalty-first platform. Unlike Marsello, which adds loyalty to a primarily marketing-focused tool, Kangaroo offers:
- Points-based loyalty with real-time accrual and redemption
- Custom rewards tiers, referral incentives, birthday offers, and more
Omnichannel syncing across POS and eCommerce — ideal for retail, beauty, fitness, and wellness brands
Custom Mobile App = Next-Level Engagement
Kangaroo offers the ability to launch a custom-branded mobile app with loyalty, digital punch cards, offers, and more. Customers can:
- Put your brand in your customers’ hands with a White Label App.
- Customers can shop your products, book appointments, redeem rewards & much more!
- Send Push notifications LIVE (in addition to Kangaroo’s traditional email and SMS).
- Target your customers at the right time & place using geolocation / geofencing.
Proven ROI & Loyalty-First Strategy
Unlike platforms that treat loyalty as a secondary add-on, Kangaroo is built around retention. Businesses using Kangaroo see:
- Higher visit frequency
- Larger average basket size
- More repeat purchases
Paired with in-depth reporting, built-in segmentation, and customer journey tools, Kangaroo gives you visibility and control over your loyalty KPIs.
Want to measure your loyalty ROI? Kangaroo includes tools to track:
- Customer Retention Rate (CRR)
- Repeat Purchase Rate
- Average Order Value (AOV)
- Lifetime Value (LTV)
- Redemption Rate
Better for Growing SMBs and Multi-Location Retailers
Marsello may work well for eCommerce-first brands, but Kangaroo Rewards is optimized for real-world businesses that serve local or hybrid customers.
Whether you have 1 location or 100, Kangaroo helps you:
- Launch localized promotions
- Track store performance individually
- Offer rewards that work across all channels and stores
Unlimited Award Winning Support
This is where Kangaroo Rewards truly shines. On platforms like Capterra and Software Advice, Kangaroo consistently scores 5 stars for its customer support.
Whether you’re launching your loyalty program, integrating with your POS, or exploring advanced features, you’ll always have expert guidance at your fingertips.
Feature Comparison
The Marsello Alternative You Need
Join merchants upgrading to Kangaroo for powerful loyalty, rewards, engagement and all-in-one marketing tools.
